Masters in Hospitality, Leisure & Sports

Sports Management


Find out more information about Sports Management

Sports management includes business activities such as planning, organising, directing, controlling, budgeting, and evaluating in contexts related to different types of professional sports and physical activities. Masters in sports management build the necessary skills for managing a sports team, or the business side of a sports club in order to generate revenue. Among their future responsibilities, students should expect to gain professional expertise necessary to lead and promote sports organisations, to manage arenas and stadiums, and organise entertainment sport events.

Sports management degrees touch upon subjects like: sport facility management, athletic recruitment, sport governance, leadership and personnel management, sports marketing, sponsorship and sales.

By studying sports management, future professionals achieve skills on how to promote as well as motivate teams aiming to achieve high performance. Sports managers develop skills on how to define sports clubs management objectives based on thorough analysis of demand and supply, covering the full range of issues regarding customers, competitors, rewards system, staff evaluation and integration. Sports managers have to provide continuous training and improvement of team members/employees to achieve strategic and operational objectives.

Graduates usually find jobs in areas like: professional, collegiate, and amateur sport organisations, as well as in corporate sports firms and non-profit organisations.

Read more View all Master's Degrees in Sports Management

Suggested Masters in Sports Management

MSc/PgDip Exercise and Sports Medicine (Football)

This innovative programme has been developed through a partnership between The Football Association and the University of Birmingham. The Exercise and Sports Medicine (Football) programme from University of Birmingham is aimed at physiotherapists and doctors either working within football medicine or interested in moving into football medicine.

United Kingdom
M.Sc. Sport and Exercise Promotion

The SportPro programme provides both research and practice oriented master’s level education for future experts in the field of social and behavioural sciences of sport with two optional areas of specialisation: Sport Management or Sport Psychology. This Sport and Exercise Promotion Master degree is delivered by University of Jyväskylä.

M.B.A. Sports Management and Marketing

This Sports Management and Marketing program at Geneva Business School - Barcelona Campus is designed for graduate students, business professionals and sports enthusiasts, who want to specialize in this industry. Giving them the necessary tools to master sports events, sponsorships, federations and sports clubs. 


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Specialisations within the field of Hospitality, Leisure & Sports