Biopharmaceutical Marketing

University of Southern California

12 months
48600 USD/year
48600 USD/year
Tuition fee
Apply date
Start date


The Master of Science in Biopharmaceutical Marketing (BPMK) at University of Southern California is a 27-unit interdisciplinary graduate program in precision marketing aimed exclusively at careers in the biopharmaceutical and payer industries. 


Biopharmaceutical Marketing offered at University of Southern California is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value.BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency.Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:

  • Business intelligence, pricing & product life-cycle
  • Product development, launch and market planning
  • Strategies for coverage, reimbursement, and product placement
  • Value & access ‘best practices’ for modeling and formulary tactics
  • Targeted sales & marketing tools and techniques to maximize market positioning
  • Communication, advertising and forecasting specifically aimed at biopharmaceuticals
  • Customer and patient segmentation and direct to consumer advertising

Programme Structure

Courses include:
  • Biopharmaceutical Market: Reimbursement Strategy
  • Healthcare Payers, Insurance & Coverage Policy
  • Biopharmaceutical Product Development and Marketing
  • Biopharmaceutical Advertising and Communication
  • Payer Formulary Placement: Values & Access
  • Product Health Economics & Valuation

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




27 alternative credits


On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Earned bachelor’s degree with an overall GPA of 3.0 or higher
  • GRE or GMAT is required for application

Tuition Fee

  • International

    48600 USD/year
    Tuition Fee
    Based on the original amount of 48600 USD for the full programme and a duration of 12 months.
  • National

    48600 USD/year
    Tuition Fee
    Based on the original amount of 48600 USD for the full programme and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Biopharmaceutical Marketing
University of Southern California