Overview

A First-of-its-Kind Degree Developed by Industry Insiders

You won’t find a program like this anywhere else. The marketing communications industry demands smarter insights and better results across a variety of media. West Virginia University worked with data marketing experts to create the Master of Science in Data Marketing Communications program, the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications.If your passion for marketing is driving you to understand the data behind it, this is the program for you. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics — the data available to marketers to better understand audience habits and motivations is growing daily. Ready to be CMO? Pair your already-existing marketing creativity with sharpened analytical skills and an understanding of technology-driven mediums.

Programme Structure

Courses include:

Audience Segmentation

Social Media Optimization

User Experience Platforms

Data Marketing Communication Campaigns

Key information

Duration

Part-time
- 18 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-13 00:00:00
- Apply before 2026-12-15 00:00:00

More details

Early Fall (August): Early/Priority Admission: June 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: November 1; Admission Deadline: December 15

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

Morgantown, United States

Disciplines

Marketing Digital Marketing View 143 other Masters in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Designate your Admission Type and Intended Program as "Masters" and "Data Marketing Communications (3744).” The primary delivery location/method is online.
Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
Résumé
Official Academic Transcripts

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16320 USD / year

≈ 16320 USD / year
Out-of-State

16320 USD / year

≈ 16320 USD / year
Domestic

Applies to you

In-State

16320 USD / year

≈ 16320 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Data Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

A First-of-its-Kind Degree Developed by Industry Insiders

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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