Overview

The Master of Science in Marketing at the National University will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and digital leadership.

With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.

The MS in Marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing.

Experience-based learning is an integral component of the MS Marketing program. The program is grounded in providing real-world project experiences with the opportunity to acquire practical, hands-on knowledge to establish or further your career in the marketing profession.

Learning Outcomes

Analyze important terminology, concepts, principles, theories, analytic techniques, and facts used in the field of marketing for effective decision-making.

Integrate Marketing with various functions of business organization to create, capture, and deliver value.

Apply digital tools in developing marketing strategies, organizational communication, business operations, and customer relations.

Apply ethical problems within marketing and business situations, choose a resolution, and justify that ethical choice.

Develop a global strategic marketing plan that address the global forces in the business environment of a firm.

Programme Structure

Courses include:

Marketing Management

Consumer Behavior

Global Marketing

Market Research

Mobile Marketing

Strategic Marketing Simulation

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

National University accepts and reviews applications year round, so you can begin class any month of the year.

Language

English

TOEFL^® IBT

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Credits

45 SCH

Delivered

On Campus, Online

Campus Location

San Diego, United States

Disciplines

Marketing View 290 other Masters in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

TOEFL^® IBT

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Other requirements

General requirements

Applicants must hold a bachelor’s degree or higher from a regionally accredited college or university where an overall grade point average of 2.5 or better was achieved, or where a grade point average of 2.75 or higher was achieved in the last 90 quarter units.
Students with a grade point average of 2.0 to 2.49 may be admitted to the University if they have a satisfactory score on one of the following tests: GMAT, GRE, Miller Analogies Test, or an approved, standardized program-specific exam.
Students with an undergraduate grade point average of 2.0 to 2.49 may be accepted to National University on a probationary status (instead of taking the above tests).
Preliminary documentation of prior education must be presented at required interview with an admissions advisor. Unofficial transcripts are acceptable.
Complete an application for admission and enrollment agreement.
Individual degree programs may have additional admission requirements

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

16416 USD/year

Tuition Fee

Based on the tuition of 16416 USD per year during 12 months.
National

16416 USD/year

Tuition Fee

Based on the tuition of 16416 USD per year during 12 months.
In-State

16416 USD/year

Tuition Fee

Based on the tuition of 16416 USD per year during 12 months.

Living costs for San Diego

1400 - 2455 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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