Studyportals

International Marketing and Business Development

SKEMA Business School

M.Sc. On Campus
12 months
Duration
17000 EUR/year
17000 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Broad strategic insight and the skills to develop new business opportunities. This MSc International Marketing and Business Development programme at SKEMA Business School offers a double-competency approach that recruiters are looking for. 

Overview

Students are trained in the core must-have competencies required for future marketing or business development professionals: 

  • Brand management
  • Innovation & creativity
  • Strategic marketing
  • Consumer insights
  • International business development
  • Application of operational marketing
  • Sales & business development. 
Students are further able to customise their course of study by choosing campus-specific electives, with five possible destinations:
  • Lille: one of the most dynamic French regions with a strategic geographic position at the centre of western Europe (one hour from Paris, London, Brussels / two hours from Amsterdam and Germany). 
  • Paris: The French capital with France’s densest economic, cultural and industrial base 
  • Sophia Antipolis: the “French Silicon Valley” with the largest European Technopole
  • Belo Horizonte: capital of the second largest state in Brazil, offering live analysis of the emerging markets business development
  • Suzhou: based in Suzhou Industrial Park, a hub for new-technology development and opportunity to experience the dynamism of the growing Chinese and Asian markets
The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges. 

Career opportunities

The MSc in International Marketing and Business Development programme at SKEMA Business School  opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events age​ncies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing.

In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development. 

Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…

Accreditation

This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.

Programme Structure

Courses include:

  • International Business Development
  • Employability and Career
  • Strategic Brand Management
  • Marketing Research
  • New Business Development: From Idea to Market

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, cand​​idates are advised to apply as early as possible.

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • Eligible to apply: students who hold a three-year university degree or equivalent.
  • Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
  • Students will be required to reach the necessary level for the MSc before moving to year two.
  • English proficiency
  • GMAT/GRE is not mandatory, however a good score strengthens the application.

Tuition Fee

  • International

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR for the full programme and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

This programme is taught in different countries. Which country are you interested in?

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Marketing and Business Development
-
SKEMA Business School

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