Overview

Students in the Marketing Science at the University of Pittsburgh learn how to build effective marketing strategies based on data and the latest technological tools.

Quick Facts:

The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
As a Katz MS in Marketing Science student, you’ll have access to workshops and programs in such areas as digital lead generation, website analytics, search engine optimization, and social media marketing, through the Pitt Business Center for Branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization.

Additional professional development and student club opportunities include:

Katz Business Technology Club

Katz Marketing Club

Adobe Analytics Case Competition

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Economic Analysis for Managerial Decision: Firms and Markets

Statistical Analysis: Uncertainty, Prediction, and Quality Improvement

Shopper Analytics

Digital and Social Media Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-07-01 00:00:00 , National
Starting 2027-08-26 00:00:00
- Apply before 2027-05-01 00:00:00 , International

Language

English

Duolingo English Test

125

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TOEFL^® IBT

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IELTS

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Credits

30 SCH

Delivered

On Campus

Campus Location

Pittsburgh, United States

Disciplines

Marketing Digital Media Digital Marketing View 95 other Masters in Digital Marketing in United States

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Academic requirements

GPA

3.2

GRE^®

Required

GMAT

640

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To recognize prospective students for their academic achievement, graduating students or recent graduates applying to any of Katz’s Master of Science programs within five years of completion of their degrees may be eligible for an exemption of the GMAT or GRE if they meet the following criteria:

3.25 cumulative GPA from a regionally accredited U.S. institution or foreign equivalent

3.0 quantitative GPA (in finance, accounting, economics, calculus, statistics, and mathematics) and a minimum of 6 credit hours of quantitative courses that include either statistics or calculus

At the discretion of the admissions committee, applicants who do not have a solid quantitative background will be asked to take the GMAT or GRE.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

61402 USD / year

≈ 61402 USD / year
Out-of-State

61402 USD / year

≈ 61402 USD / year
Domestic

Applies to you

In-State

34858 USD / year

≈ 34858 USD / year

Living costs

Pittsburgh

United States

1148 - 1944 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Science.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Pittsburgh

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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