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Overview
Students in the Marketing Science at the University of Pittsburgh learn how to build effective marketing strategies based on data and the latest technological tools.
The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).
You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.
Professional Development
As a Katz MS in Marketing Science student, you’ll have access to workshops and programs in such areas as digital lead generation, website analytics, search engine optimization, and social media marketing, through the Pitt Business Center for Branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization.
Additional professional development and student club opportunities include:
- Katz Business Technology Club
- Katz Marketing Club
- Adobe Analytics Case Competition
Programme Structure
Courses include:
- Marketing Research
- Consumer Behavior
- Economic Analysis for Managerial Decision: Firms and Markets
- Statistical Analysis: Uncertainty, Prediction, and Quality Improvement
- Shopper Analytics
- Digital and Social Media Analytics
- Marketing Management
- Social Media Strategy
Key information
Duration
- Full-time
- 12 months
- Part-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
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Language
English
IELTS 6.5
TOEFL® IBT 80
Credits
30 alternative credits
Delivered
On Campus
Disciplines
Marketing Digital Communication Digital Marketing View 314 other Masters in Marketing in United StatesAcademic requirements
GPA 3.2
GRE® Required
GMAT 640
English requirements
IELTS 6.5
TOEFL® IBT 80
Other requirements
General requirements
- To recognize prospective students for their academic achievement, graduating students or recent graduates applying to any of Katz’s Master of Science programs within five years of completion of their degrees may be eligible for an exemption of the GMAT or GRE if they meet the following criteria:
- 3.25 cumulative GPA from a regionally accredited U.S. institution or foreign equivalent
- 3.0 quantitative GPA (in finance, accounting, economics, calculus, statistics, and mathematics) and a minimum of 6 credit hours of quantitative courses that include either statistics or calculus
Work experience
No prior work experience or prerequisite courses are required.
Tuition Fee
To alway see correct tuition fees
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International
53000 USD/yearTuition FeeBased on the tuition of 53000 USD per year during 12 months. -
National
53000 USD/yearTuition FeeBased on the tuition of 53000 USD per year during 12 months. -
In-State
31280 USD/yearTuition FeeBased on the tuition of 31280 USD per year during 12 months.
Living costs for Pittsburgh
1148 - 1944 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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