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Overview
The Business Administration (Marketing) MBA program offered at Emporia State University is one of the most affordable and flexible business programs in Kansas.
In this online MBA with Marketing Concentration program, you will:
- Study decision models and strategic metrics that form the cornerstone of marketing analytics
- Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
- Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
- Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
- Increase your knowledge of organizational behavior and managerial response
- Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
- Increase your comprehension of the fundamentals of managerial economics and financial management
Programme Structure
Courses include:
- Accounting Information for Management
- Strategic Management
- Behavioral Aspect of Management
- Marketing Analytics
- Electronic Marketing
- Consumer Behavior
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- Starting
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Language
English
TOEFL® IBT 79
Credits
33 SCH
Delivered
Online
Disciplines
Business Administration Marketing Master in Business Administration (MBA) View 144 other Masters in Marketing in United StatesAcademic requirements
GPA 3
GRE® Required
GMAT Required
English requirements
TOEFL® IBT 79
Other requirements
General requirements
- GPA: 3.0
- To apply for the MBA with Marketing Concentration online, you must hold a bachelor's degree from a regionally-accredited (or equivalent) institution.
- Non-native English speakers should submit official English proficiency test (TOEFL, IELTS, Duolingo English Test) scores. Non-native English speakers who do not submit a test score will need to take an English placement exam upon arrival to Emporia State University.
- Emporia State University offers beginner, intermediate and advanced courses for students who need to improve their communication skills.
- The duration of time to complete the Intensive English Program is based on the English Proficiency Test score as well as the student's initiative and performance in class. Students may be allowed to enroll in one or more academic courses while enrolled in the Intensive English Program depending on their placement scores.
Tuition Fee
To alway see correct tuition fees
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International
11979 USD/yearTuition FeeBased on the tuition of 11979 USD per year during 12 months. -
National
11979 USD/yearTuition FeeBased on the tuition of 11979 USD per year during 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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