Overview

The Business Administration (Marketing) MBA program offered at Emporia State University is an AACSB-accredited MBA program that helps you prepare to develop into an astute marketing leader. This marketing master's program is now delivered in accelerated, 7-week courses and gives you practical knowledge of decision models and strategic metrics that form the cornerstone of marketing analytics. Taught by faculty with real-world experience, case study-driven coursework means you can apply what you learn in your current workplace position immediately.

ESU's online Marketing MBA program consists of a core of advanced business coursework, including economics, finance, and accounting, along with marketing-specific electives. You will build on your ability to use marketing analytics to identify marketing insights and translate them into actionable business plans. You will focus on applying strategic metrics and decision models (such as market sizing, forecasting, and promotional budget allocation) to boost return on marketing investment (ROMI). You will also study emerging models and strategies associated with digital marketing in B2B and B2C environments, including channel integration.

Careers

This online MBA program prepares you for roles such as:

Product Manager
Marketing Analyst
Internet Marketer
Brand Manager
Marketing Research Analyst

Programme Structure

Courses include:

Managerial Economics

Quantitative Analysis of Business Decisions

Advanced Financial Management

Information Systems for Managerial Decisions

Behavioral Aspect of Management

Marketing Analytics

Electronic Marketing

Consumer Behavior

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

six start dates each year

Language

English

Credits

33 SCH

Delivered

Online

Campus Location

Kansas City, United States

Disciplines

Business Administration Marketing Master in Business Administration (MBA) View 404 other Masters in Master in Business Administration (MBA) in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Bachelor's degree from a regionally-accredited (or equivalent) institution
GPA of 3.0 or higher (4.0 system) cumulative or in the last 60 semester hours of study
Official transcripts from all previously attended institutions

Applicants with a 2.65 to 2.99 GPA may be admitted if other factors point to likely success in the program. Some categories that will highlight potential for success include:

2-4 years of work experience or study in a field that includes quantitative analysis

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26925 USD / year

≈ 26925 USD / year
Out-of-State

26925 USD / year

≈ 26925 USD / year
Domestic

Applies to you

In-State

12746 USD / year

≈ 12746 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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