28424 USD/year
13156 USD/year
Tuition fee
Apply date
Start date


This Business Administration, Marketing Data Analytics Specialization at Colorado State University provides students with comprehensive knowledge of marketing data analytics as a specialization in the MBA program.

Visit the official programme website for more information


Data analytics is a rapidly growing field, part of which has occurred in the domain of marketing and marketing research. 

Data analytics involves defining problems surrounding marketing questions, such as customer relationship management, consumer behavior, customer service, pricing, sales force management, advertising, business-to-business and channels relationships. 

Once problems are defined, data analysts are responsible for gathering the right information (the data) to solve the problem and applying sophisticated data analytics tools to provide empirical answers. An important part of the process is to present and explain the data findings to a marketing audience. Marketing action is generally taken based on data definition, gathering, manipulation, and analysis.

This  Business Administration, Marketing Data Analytics Specialization is taught at Colorado State University .

Program Learning Goals:

Students will demonstrate the ability to:

  • Obtain, combine, clean, transform, validate and analyze large and small datasets from multiple sources.
  • Design and implement databases and other data collection systems.
  • Apply marketing RESEARCH methodologies and systems such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.
  • Perform statistical analysis and interpretation of data in order to uncover actionable intelligence and trends that provide value to marketing and business.
  • Present and interpret data in a meaningful way to internal and external stakeholders.
  • Develop high quality reports, dashboards and visualizations with marketing data.
  • Add to the ability of marketing managers to make optimal decisions on important marketing variables such as marketing segmentation, market positioning, new product design, pricing strategies, advertising choice, and others.

Programme Structure

Courses include:

  • Business Systems and Processes
  • Quantitative Business Analysis
  • Accounting Concepts
  • Leadership and Teams
  • Managing Human Capital
  • Information Management
  • Financial Principles and Practice

Key information

Start dates & application deadlines




42 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • One official transcript of all collegiate work completed post-high school.  Additionally separate transcripts are not required for study abroad credits if the GPA and credits are recorded on the transcript of the university that sponsored the study abroad experience. CSU transcripts are not required. 
  • Any other materials that individual departments or programs may require of applicants.
  • Regardless of citizenship, applicants may be required to demonstrate proof of English language proficiency, if they do not have a degree from an institution where the primary language of instruction is English.

Tuition Fee

  • International

    28424 USD/year
    Tuition Fee
    Based on the original amount of 28424 USD per year and a duration of  .
  • National

    13156 USD/year
    Tuition Fee
    Based on the original amount of 13156 USD per year and a duration of  .


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

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Check the official programme website for potential updates.

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Business Administration, Marketing Data Analytics Specialization
Colorado State University