Overview
The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.
Program Goals
Upon successful completion of the Business Administration, Marketing Management program at Goldey-Beacom College, students will:
- demonstrate an understanding of the concepts, terminology, and approaches in the major areas of management and related decision-making technologies.
- develop knowledge of the terminology and concepts used in marketing and to apply these concepts effectively in understanding the complexities of decision-making in today’s competitive marketing environment.
- demonstrate mastery of advanced knowledge in corporate financial management topics including capital budgeting, cost of capital & capital structures, financial analysis, time value of money & valuation methodologies.
- demonstrate knowledge and skills required to obtain employment in their field.
- develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.
Programme Structure
Courses include:
- Managerial Economics
- Marketing Strategies
- Contemporary Management Theory
- Strategic Management
- Strategic Human Resource Management
- Current Topics in Marketing
- International Marketing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
Language
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
Delivered
Campus Location
- Wilmington, United States
Disciplines
Business Administration Marketing Management View 2153 other Masters in Business Administration in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A completed online application
- Official academic transcripts, indicating the conferral of a bachelor degree from a regionally accredited college or university
- Personal statement
- Three letters of recommendation
- Current resume
- Bank Statement and Affidavit of Support
Tuition Fees
-
International Applies to you
Applies to youNon-residents12078 USD / year≈ 12078 USD / year - Out-of-State12078 USD / year≈ 12078 USD / year
-
Domestic
Applies to youIn-State12078 USD / year≈ 12078 USD / year
Living costs
Wilmington
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Business Administration, Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility