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Marketing Analytics, M.B.A.

  • Application Deadline
  • 21 months
    Duration
University rank #10 (QS) , IL,
Analytical skills are arguably the most essential tools for success in today’s data-driven business world. We support Booth in its efforts to teach students how to glean insights from marketing data, to quantify consumer behavior and the effects of marketing tools, and to devise optimized marketing decisions and strategies.

About

  • Our faculty has unmatched expertise in data analysis and analytic methods. We teach students the value that studying data can bring to any business—in any industry. 
  • Our innovative curriculum features data-driven courses on pricing strategies, digital and algorithmic marketing, consumer behavior, bringing a product to market, and channel management.

Programme Structure

Courses include: 
  • Marketing Strategy 
  • Data-Driven Marketing
  • Data Science for Marketing Decision-Making
  • Pricing Strategies
For more information, please visit the program website.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 21 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    104

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    600

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

A complete submission will consist of the following items:

  • Completed application with required personal background
  • Completed essay questions 
  • Professional resume
  • Two letters of recommendation 
  • Unofficial (scanned) transcripts from all post-secondary educational institutions attended. Note: Official transcripts are requested from admitted students only.
  • GMAT or GRE score
  • TOEFL, IELTS or PTE scores (international applicants only) 
    Note: TOEFL/IELTS/PTE scores are valid for two years.
  • $250 application fee

Tuition Fee

Living costs for Chicago

  • 1297 - 2500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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