Overview

Additional disciplines related to the concentration in marketing include entrepreneurial marketing, customer and consumer relations, digital marketing, and business to business marketing.

The concentration in Business Administration - Marketing will enable students to use data analysis, research, and strategic decision making in a way that influences external and internal decisions and operations in both the private and public sector.

Our Mission

William Paterson University of New Jersey is a public institution that offers an outstanding and affordable education to a diverse traditional and nontraditional student body through baccalaureate, graduate and continuing education programs.

The University's distinguished teachers, scholars and professionals actively challenge students to high levels of intellectual and professional accomplishment and personal growth in preparation for careers, advanced studies and productive citizenship. Faculty and staff use innovative approaches to research, learning and student support to expand students’ awareness of what they can accomplish.

Programme Structure

Courses include:

Marketing Research And Analysis

Business To Business Marketing

Global Marketing

Consumer Behavior

Financial Accounting For Managers

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2024-10-30 00:00:00
- Apply before 2023-10-08 00:00:00

Language

English

IELTS

6

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TOEFL^® IBT

79

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Credits

30 SCH

Delivered

Online

Disciplines

Marketing Master in Business Administration (MBA) Digital Marketing View 157 other Masters in Marketing in United States

Academic requirements

GPA

3

English requirements

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

79

Interested in an IELTS preparation course? Get started here

Other requirements

General requirements

Applicants for admission to a master’s degree program must have completed an undergraduate degree program at an accredited institution of higher learning in the United States or abroad. Foreign applicants must hold a degree considered equivalent to a U.S. bachelor’s degree.

All transcripts and degree certificates/ diplomas must be written in the original language of instruction.
Official transcripts must show all courses and subjects taken and all grades (marks) received.
A course-by-course evaluation of all foreign education credentials is required for most countries and should be forwarded to William Paterson University.
Diploma Supplements must accompany transcripts from institutions from countries that are part of the Bologna Accord.
A vocational track is not appropriate preparation for graduate admission.
Additional requirements are determined by individual graduate programs.

Tuition Fee

To always see correct tuition fees

International

17490 USD/year

Tuition Fee

Based on the tuition of 17490 USD for the full programme during 12 months.
National

17490 USD/year

Tuition Fee

Based on the tuition of 17490 USD for the full programme during 12 months.
In-State

17490 USD/year

Tuition Fee

Based on the tuition of 17490 USD for the full programme during 12 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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