
Overview
Mobile and social are the new normal in marketing. Our MS in Marketing, Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.
The Marketing, Social Media and Mobile Marketing degree from Pace University offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies.
Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.
Career Options
- Director of Mobile Marketing
- Director of Online Communications
- Director of Social Marketing and Brand Communications
- Director of Social Media Strategy
- Engagement Manager
- Multimedia Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Driving Marketing Performance
- Business Analytics and Statistics
- Marketing Research
- Social Media and Mobile Marketing Strategies
- Consumer Behavior
- Interactive and Direct Marketing
- Advertising and Sales Promotion
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , National
- Apply before , International
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Language
Check IELTS test dates and locations. Book an IELTS test now!
Credits
30-36
Delivered
Disciplines
Marketing Digital Marketing View 288 other Masters in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
English requirements
Check IELTS test dates and locations. Book an IELTS test now!
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pace University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Application Fee ($70, non-refundable)
- All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to Pace University, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution.
- Two Letters of Recommendation: Letters should be from academic or professional references that can knowledgeably comment on your ability to successfully complete graduate study.
- Resume: A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
- Personal Statement: A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
45300 USD/yearTuition FeeBased on the tuition of 1510 USD per credit during 12 months. -
National
45300 USD/yearTuition FeeBased on the tuition of 1510 USD per credit during 12 months. -
In-State
45300 USD/yearTuition FeeBased on the tuition of 1510 USD per credit during 12 months.
Living costs for New York City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing, Social Media and Mobile Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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