Marketing, Social Media and Mobile Marketing, M.Sc. | Pace University | New York City, United States
12 months
Duration
1420 USD/credit 42600 USD/year
1420 USD/credit 42600 USD/year
1420 USD/credit 42600 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

With the unique Marketing, Social Media and Mobile Marketing degree from Pace University, you’ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

Visit the official programme website for more information

Overview

Mobile and social are the new normal in marketing. Our MS in Marketing, Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

The Marketing, Social Media and Mobile Marketing degree from Pace University offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. 

Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.

Career Options

  • Director of Mobile Marketing
  • Director of Online Communications
  • Director of Social Marketing and Brand Communications
  • Director of Social Media Strategy
  • Engagement Manager
  • Multimedia Communications Specialist
  • Online Content Coordinator
  • Social Media Account Executive

Programme Structure

Courses include:

  • Driving Marketing Performance
  • Business Analytics and Statistics
  • Marketing Research
  • Social Media and Mobile Marketing Strategies
  • Consumer Behavior
  • Interactive and Direct Marketing
  • Advertising and Sales Promotion

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS
7
PTE Academic admission requirements PTE Academic
61
More about PTE Academic
TOEFL admission requirements TOEFL® IBT
90

Credits

30 SCH

30-36

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
3
GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

English requirements

IELTS admission requirements IELTS
7
PTE Academic admission requirements PTE Academic
61
More about PTE Academic
TOEFL admission requirements TOEFL® IBT
90

Other requirements

General requirements

  • Application Fee ($70, non-refundable)
  • All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to Pace University, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution.
  • Two Letters of Recommendation: Letters should be from academic or professional references that can knowledgeably comment on your ability to successfully complete graduate study.
  • Resume: A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
  • Personal Statement: A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen. 

Tuition Fee

To alway see correct tuition fees
  • International

    42600 USD/year
    Tuition Fee
    Based on the tuition of 1420 USD per credit during 12 months.
  • National

    42600 USD/year
    Tuition Fee
    Based on the tuition of 1420 USD per credit during 12 months.
  • In-State

    42600 USD/year
    Tuition Fee
    Based on the tuition of 1420 USD per credit during 12 months.

Living costs for New York City

1819 - 3968 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

Financing partner MPOWER Financing Student Loans between $2,001 - $100,000
Financing partner Prodigy Finance Loans for tuition and living costs from $15,000

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing, Social Media and Mobile Marketing
-
Pace University

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