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Featured byPace University
Overview
Mobile and social are the new normal in marketing. Our MS in Marketing, Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.
The Marketing, Social Media and Mobile Marketing degree from Pace University offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies.
Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.
Career Options
- Director of Mobile Marketing
- Director of Online Communications
- Director of Social Marketing and Brand Communications
- Director of Social Media Strategy
- Engagement Manager
- Multimedia Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Driving Marketing Performance
- Business Analytics and Statistics
- Marketing Research
- Social Media and Mobile Marketing Strategies
- Consumer Behavior
- Interactive and Direct Marketing
- Advertising and Sales Promotion
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , National
- Apply before , International
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Language
English
IELTS 7
PTE Academic 61
TOEFL® IBT 90
Credits
30 SCH
30-36
Delivered
On Campus
Disciplines
Marketing Management Studies Digital Marketing View 344 other Masters in Marketing in United StatesExplore more key information
Visit official programme websiteAcademic requirements
GPA 3
GRE® Required
GMAT Required
English requirements
IELTS 7
PTE Academic 61
TOEFL® IBT 90
Other requirements
General requirements
- Application Fee ($70, non-refundable)
- All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to Pace University, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution.
- Two Letters of Recommendation: Letters should be from academic or professional references that can knowledgeably comment on your ability to successfully complete graduate study.
- Resume: A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
- Personal Statement: A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
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International
42600 USD/yearTuition FeeBased on the tuition of 1420 USD per credit during 12 months. -
National
42600 USD/yearTuition FeeBased on the tuition of 1420 USD per credit during 12 months. -
In-State
42600 USD/yearTuition FeeBased on the tuition of 1420 USD per credit during 12 months.
Living costs for New York City
1819 - 3968 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
MPOWER Financing Student Loans between $2,001 - $100,000 Prodigy Finance Loans for tuition and living costs from $15,000 Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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