Overview

Key Features

Marketers are responsible for market strategy, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities based on an understanding of consumers generated by marketing research and analysis of primary and secondary market data.

The Marketing program at The University of Alabama is designed to be completed in two semesters of full-time study (15 hours each) but students are welcome to take longer if they prefer. The program enrolls around 50-60 students per year, most of whom start in the fall. Students entering in the spring semester cannot graduate in two semesters due to prerequisites.

The degree consists of 30 credit hours of coursework (33 for Marketing Analytics), including six hours of Client-based Project credit. Students interested in the Marketing Analytics specialization must apply for summer admission in order to complete a graduate level Introduction to Statistics course unless such a course has already been completed.

Programme Structure

Courses include:

Global Market Management

Client-Based Mkt Consult Proj

Advanced Marketing Analysis

Digital/Social Media

Personal Selling

Sales Management

Stat Methods In Res

New Venture Development

Sports Business Management

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-05-05 00:00:00

Application deadline not specified.
Starting 2026-08-21 00:00:00

Application deadline not specified.
Starting 2027-01-08 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus

Campus Location

Tuscaloosa, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

GPA

GMAT

550

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An online application form

Application fee payment

Statement of purpose

Unofficial admission scores (GRE, GMAT, MAT or MCAT; if required by the department)

Unofficial transcripts

Letters of recommendation

Language scores (non-native English speakers)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34542 USD / year

≈ 34542 USD / year
Out-of-State

34542 USD / year

≈ 34542 USD / year
Domestic

Applies to you

In-State

11684 USD / year

≈ 11684 USD / year

Living costs

Tuscaloosa

United States

850 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tuscaloosa

Financing

Funding

Scholarships Information

Available Scholarships

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