
Overview
In the Business Administration - Marketing programme from Radboud University , you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.
Future career opportunities
After graduation, you have great analytical skills and a sound understanding of business practices. This makes you well suited for a wide range of (international) job positions, such as:
- Market researcher
- Account manager
- Brand manager
- Management consultant at a non-profit organisation
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Marketing Performance
- Consumer Behaviour
- Methodology in Marketing and Strategic Management Research
- Marketing and Innovation
- International Brand Management
- Business Model Innovation
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , EEA/EU
- Apply before , International
- Apply before , National
-
- 1 May for EU/EEA students who want to apply for housing assistance.
- 31 January for non-EU/EEA students who want to apply for a scholarship.
Language
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Credits
Delivered
Campus Location
- Nijmegen, Netherlands
Disciplines
Business Administration Marketing Marketing Management View 27 other Masters in Marketing in NetherlandsExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
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Other requirements
General requirements
Your admission into this programme depends on your previous education. You are admissible if you have a completed:
- A Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation.
Your degree must be equivalent to a Dutch Research University diploma. Ideally, your Bachelor's degree should cover the following courses:
- Organisation Theory
- Strategy
- Marketing
- Human Resource Management
- Finance
- Statistics
- Quantitative and Qualitative Methods
- Bachelor’s thesis of 12 EC
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Radboud University and/or in Netherlands, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
18404 EUR/yearTuition FeeBased on the tuition of 18404 EUR per year during 12 months. -
EU/EEA
2601 EUR/yearTuition FeeBased on the tuition of 2601 EUR per year during 12 months.
- Statutory tuition fee €2,601.00
- Institutional tuition fee EEA €13,784.00
Living costs for Nijmegen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Business Administration - Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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