• Application Deadline
  • 12 months
    Duration
Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's Business Administration - Marketing specialisation at Radboud University, you will learn everything about creating long-term sustainable relations.

About

Why study the Business Administration - Marketing specialisation at Radboud University?

  • The key to this specialisation is relationship management. You will come to understand that more than a sound product is needed. Top-quality services can also strengthen consumer relation through trust, commitment and loyalty. All this need to be part of marketing strategies and plans which you will learn how to make.
  • We train you to become both an academic marketing specialist and a responsible marketing professional. You will learn to know when and how to use marketing theories, insights and tools. We want you to be able to think at a conceptual level and to critically reflect on marketing theories and practice. We stimulate you to consider the long-term well-being of all stakeholders.
  • You will gain needed knowledge in social and psychological processes. You will use this and your knowledge of scientific methodology to extract the perception of the consumer out of marketing research data and bring it into campaigns and plans.
  • You will come to understand how marketing relates to other business disciplines such as sales, human relation management, product development, distribution, communication and service quality.

Career prospects

After graduating, most Marketing students find positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. 

They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol.com, and FrieslandCampina. In addition, many of our students start their own business. And a few go on to do a traineeship or pursue a PhD in Business Administration.

Programme Structure

Courses include:

  • Marketing Performance
  • Consumer Behaviour
  • Methodology in Marketing and Strategic Management Research
  • Marketing and Innovation 
  • International Brand Management 
  • Master's Thesis in Marketing

Detailed Programme Facts

  • More details:

    Radboud University will still consider EU/EEA applications until 1 July, but may not be able to offer assistance with accommodation.

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

  • You need the following GMAT score:

    Required score: 610

    The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers.

General Requirements

A Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation. Your degree must be equivalent to a Dutch Research University diploma. Ideally, your Bachelor's degree should cover the following courses:

  • Organisation Theory
  • Strategy
  • Marketing
  • Human Resource Management
  • Finance
  • Statistics
  • Quantitative and Qualitative Methods
  • Bachelor’s thesis of 12 EC
GMAT: If you have a background in Business Administration, and your previous education is judged to be sufficient level by the Examining Board,  we require you to do a GMAT (scoring >=610) to be directly admissible to the Master's.

Tuition Fee

  • International

    11472 EUR/year
    Tuition Fee
    Based on the original amount of 11471 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    2148 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Nijmegen

  • 800 - 1000 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

  • Radboud Scholarship Programme
  • The Orange Tulip Scholarship Programme
  • Holland Scholarship Programme
  • Fulbright-Radboud Scholarships
  • StuNed scholarship programme
  • Radboud University Medical Center Study Fund
  • Radboud Faculty of Arts Study Fund

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Check your budget and academic fit with this study

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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