Business Administration - Marketing

Overview

Why study the Business Administration - Marketing  specialisation at Radboud University ?

• The key to this specialisation is relationship management. You will come to understand that more than a sound product is needed. Top-quality services can also strengthen consumer relation through trust, commitment and loyalty. All this need to be part of marketing strategies and plans which you will learn how to make.
• We train you to become both an academic marketing specialist and a responsible marketing professional. You will learn to know when and how to use marketing theories, insights and tools. We want you to be able to think at a conceptual level and to critically reflect on marketing theories and practice. We stimulate you to consider the long-term well-being of all stakeholders.
• You will gain needed knowledge in social and psychological processes. You will use this and your knowledge of scientific methodology to extract the perception of the consumer out of marketing research data and bring it into campaigns and plans.
• You will come to understand how marketing relates to other business disciplines such as sales, human relation management, product development, distribution, communication and service quality.

Career prospects

After graduating, most Marketing students find positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. 

They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol.com, and FrieslandCampina. In addition, many of our students start their own business. And a few go on to do a traineeship or pursue a PhD in Business Administration.