Studyportals Study cover for Business Administration - Marketing

Business Administration - Marketing

M.Sc.
12 months
Duration
11471 EUR/year
2143 EUR/year
Unknown
Tuition fee
Passed
Passed
Unknown
Apply date
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Start date

About

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's Business Administration - Marketing specialisation at Radboud University, you will learn everything about creating long-term sustainable relations.

Visit the official programme website for more information

Overview

Why study the Business Administration - Marketing  specialisation at  Radboud University ?

  • The key to this specialisation is relationship management. You will come to understand that more than a sound product is needed. Top-quality services can also strengthen consumer relation through trust, commitment and loyalty. All this need to be part of marketing strategies and plans which you will learn how to make.
  • We train you to become both an academic marketing specialist and a responsible marketing professional. You will learn to know when and how to use marketing theories, insights and tools. We want you to be able to think at a conceptual level and to critically reflect on marketing theories and practice. We stimulate you to consider the long-term well-being of all stakeholders.
  • You will gain needed knowledge in social and psychological processes. You will use this and your knowledge of scientific methodology to extract the perception of the consumer out of marketing research data and bring it into campaigns and plans.
  • You will come to understand how marketing relates to other business disciplines such as sales, human relation management, product development, distribution, communication and service quality.

Career prospects

After graduating, most Marketing students find positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. 

They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol.com, and FrieslandCampina. In addition, many of our students start their own business. And a few go on to do a traineeship or pursue a PhD in Business Administration.

Programme Structure

Courses include:

  • Marketing Performance
  • Consumer Behaviour
  • Methodology in Marketing and Strategic Management Research
  • Marketing and Innovation 
  • International Brand Management 
  • Master's Thesis in Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

Radboud University will still consider EU/EEA applications until 1 July, but may not be able to offer assistance with accommodation.

Language

English

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
610

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

A Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation. Your degree must be equivalent to a Dutch Research University diploma. Ideally, your Bachelor's degree should cover the following courses:

  • Organisation Theory
  • Strategy
  • Marketing
  • Human Resource Management
  • Finance
  • Statistics
  • Quantitative and Qualitative Methods
  • Bachelor’s thesis of 12 EC

GMAT: If you have a background in Business Administration, and your previous education is judged to be sufficient level by the Examining Board,  we require you to do a GMAT (scoring >=610) to be directly admissible to the Master's.

Due to the COVID-19 outbreak which has led to the temporary closure of test centres, Radboud University currently also accepts the iBT TOEFL Special Home Edition. For all other questions regarding the coronavirus please visit our FAQ.

Tuition Fee

  • International

    11471 EUR/year
    Tuition Fee
    Based on the original amount of 11471 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR for the full programme and a duration of 12 months.

Funding

  • Radboud Scholarship Programme
  • The Orange Tulip Scholarship Programme
  • Holland Scholarship Programme
  • Fulbright-Radboud Scholarships
  • StuNed scholarship programme
  • Radboud University Medical Center Study Fund
  • Radboud Faculty of Arts Study Fund

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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