M.Sc. On Campus

Business, Concentration in Branding - Strategy

12 months
25956 USD/year
25956 USD/year
12618 USD/year
Tuition fee
Apply date
Start date


The Business, Concentration in Branding - Strategy program at Virginia Commonwealth University is focused on developing the best creative problem-solvers in the world of brands.


About the Program

Students in the Business, Concentration in Branding - Strategy program at Virginia Commonwealth University are students of creativity, budding anthropologists who love to learn about different cultures, people, and groups; culture mavens who follow pop culture and trends, future forecasters, problem solvers, and insightful generators of ideas that inspire and move business forward.

The Strategy concentration is versatile in terms of career options. Most ST grads go on to roles within the strategy or planning department of an advertising agency, brand consultancy, or experiential agency. Others can be found at PR firms, consumer research companies, in-house at brands, or starting their own businesses.

Programme Structure

Courses include:

  • Strategy and Design
  • Comms Planning and UX
  • Visual Storytelling and Design for Strategists
  • Strategic Thinking
  • Creating Gravitational Pull
  • Cultural Impact: Advanced Account Planning

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


42 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • VCU Graduate School Application (due 2-3 business days before deadline)
  • List email addresses for two (2) professional or academic references and one (1) personal reference (someone who's worked with you in a group). They'll be sent an email to submit their reference
  • Submit transcripts for all schools attended
  • Pay $70 application fee
  • Brandcenter Application
  • Upload your personal statement & resume
  • Respond to application prompts for your concentration
  • Scholarship Application (optional, due by application deadline)
  • Admissions Interview
  • International applicants must hold the equivalent of a four-year U.S. bachelor's degree or, if you have a degree from a three-year program, be eligible for graduate education in your country of citizenship

As a communications program, we require these minimum scores on the following tests:

  • TOEFL: 600 on the paper-based test, 250 on the computer-based test or 100 on the internet-based test
  • IELTS: 6.5 minimum score.

Technological requirements

  • Proficiency in Office Suites

Tuition Fee

To alway see correct tuition fees
  • International

    25956 USD/year
    Tuition Fee
    Based on the tuition of 25956 USD per year during 12 months.
  • National

    25956 USD/year
    Tuition Fee
    Based on the tuition of 25956 USD per year during 12 months.
  • In-State

    12618 USD/year
    Tuition Fee
    Based on the tuition of 12618 USD per year during 12 months.

Living costs for Richmond

1071 - 1750 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business, Concentration in Branding - Strategy
Virginia Commonwealth University


Go to your profile page to get personalised recommendations!