Overview

The Marketing Research at the University of Georgia offers students a comprehensive curriculum focused on the intersection of data analytics and consumer behaviour. This master degree equips learners with the technical skills required to interpret complex market trends and drive strategic decision-making within diverse business environments.

Students engage with advanced methodologies to solve real-world marketing challenges. The curriculum is structured to balance theoretical frameworks with practical applications, ensuring that every graduate possesses a robust understanding of modern research techniques and their commercial implications.

Why Marketing Research at the University of Georgia?

The University of Georgia provides a premier environment for postgraduate study, featuring world-class facilities and a faculty comprised of leading experts in the field. The programme is highly regarded for its strong industry connections, offering students unique opportunities to network with professionals and gain insights from corporate partners.

Participants benefit from a collaborative learning atmosphere that encourages innovation and critical thinking. The institution's reputation for excellence in marketing education ensures that the degree is recognised by top-tier employers globally, providing a significant competitive advantage in the job market.

Tuition Fee Breakdown

International fee: USD 30182 per year
National fee: USD 30182 per year
Local fee: USD 9808 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers essential topics designed to build a deep foundation in analytical techniques. Modules may include:

Marketing Research
Consumer Behaviour
Data Analytics
Qualitative Research Methods
Quantitative Analysis
Marketing Strategy
Digital Marketing Insights
Experimental Design

Careers with Marketing Research

Graduates of this programme are well-positioned for successful careers in various sectors, including advertising, retail, and technology. Common professional paths include roles such as market research analyst, consumer insight manager, and strategic planner within global consultancy firms.

The skills acquired during the course allow alumni to work for major international corporations, non-profit organisations, and specialised research agencies. By mastering the ability to translate data into actionable business strategies, graduates remain in high demand across the evolving global marketplace.

Programme Structure

Courses include:

Regression Models for Marketing Decisions
Consumer Behavior
Qualitative Research
Applications of Marketing Research Techniques
Marketing Research Project
Applied Multivariate Methods

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-17 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

Credits

40 SCH

Delivered

On Campus

Campus Location

Athens, United States

Disciplines

Marketing Digital Marketing View 92 other Masters in Digital Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

Other requirements

General requirements

1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
GMAT or GRE scores
3 letters of recommendationLetters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
Résumé (1 page)

Statement of Purpose

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30182 USD / year

≈ 30182 USD / year
Out-of-State

30182 USD / year

≈ 30182 USD / year
Domestic

Applies to you

In-State

9808 USD / year

≈ 9808 USD / year

Living costs

Athens

United States

720 - 1170 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About