Marketing Research, Master | University of Georgia | Athens, United States
11 months
36211 USD/year
36211 USD/year
12763 USD/year
Tuition fee
Apply date
Start date


Our Master of Marketing Research (MMR) program at the Terry College of Business at the University of Georgia was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.


About This Degree

Master of Marketing Research students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.

As a result, our MMR graduates at the University of Georgia are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.

Programme Structure


  • Regression Models for Marketing Decisions
  • Consumer Behavior
  • Qualitative Research
  • Applications of Marketing Research Techniques
  • Marketing Research Project
  • Applied Multivariate Methods

Key information


  • Full-time
    • 11 months

Start dates & application deadlines


40 SCH
  • 40.5


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • 1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
  • GMAT or GRE scores
  • 3 letters of recommendationLetters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
  • Résumé (1 page)
  • Statement of Purpose

Tuition Fee

To alway see correct tuition fees
  • International

    36211 USD/year
    Tuition Fee
    Based on the tuition of 36211 USD per year during 11 months.
  • National

    36211 USD/year
    Tuition Fee
    Based on the tuition of 36211 USD per year during 11 months.
  • In-State

    12763 USD/year
    Tuition Fee
    Based on the tuition of 12763 USD per year during 11 months.

Living costs for Athens

720 - 1170 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Interested in financing your studies? Find a student loan that works for you.

Financing partner MPOWER Financing Student Loans between $2,001 - $100,000


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Research
University of Georgia
Marketing Research
University of Georgia


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