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Overview
About This Degree
Master of Marketing Research students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates at the University of Georgia are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Programme Structure
Courses:
- Regression Models for Marketing Decisions
- Consumer Behavior
- Qualitative Research
- Applications of Marketing Research Techniques
- Marketing Research Project
- Applied Multivariate Methods
Key information
Duration
- Full-time
- 11 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
IELTS 8
TOEFL® IBT 90
Credits
40 SCH
- 40.5
Delivered
On Campus
Disciplines
Marketing Digital Marketing View 187 other Masters in Digital Marketing in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 8
TOEFL® IBT 90
Other requirements
General requirements
- 1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
- GMAT or GRE scores
- 3 letters of recommendationLetters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
- Résumé (1 page)
- Statement of Purpose
Tuition Fee
To alway see correct tuition fees
-
International
36211 USD/yearTuition FeeBased on the tuition of 36211 USD per year during 11 months. -
National
36211 USD/yearTuition FeeBased on the tuition of 36211 USD per year during 11 months. -
In-State
12763 USD/yearTuition FeeBased on the tuition of 12763 USD per year during 11 months.
Living costs for Athens
720 - 1170 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
MPOWER Financing Student Loans between $2,001 - $100,000 Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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