Overview

Master of Marketing Research students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.

Quick Facts:

As a result, our MMR graduates at the University of Georgia are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.

Programme Structure

Courses include:

Regression Models for Marketing Decisions
Consumer Behavior
Qualitative Research
Applications of Marketing Research Techniques
Marketing Research Project
Applied Multivariate Methods

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-14 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

TOEFL^® IBT

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Credits

40 SCH

Delivered

On Campus

Campus Location

Athens, United States

Disciplines

Marketing Digital Marketing View 275 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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Other requirements

General requirements

1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
GMAT or GRE scores
3 letters of recommendationLetters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
Résumé (1 page)

Statement of Purpose

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30182 USD / year

≈ 30182 USD / year
Out-of-State

30182 USD / year

≈ 30182 USD / year
Domestic

Applies to you

In-State

9808 USD / year

≈ 9808 USD / year

Living costs

Athens

United States

720 - 1170 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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