Overview

The Marketing programme at Purdue University is a comprehensive Master of Business Administration concentration delivered through a flexible online platform. This curriculum is specifically designed to equip ambitious professionals with the advanced analytical tools and strategic insights required to lead in the global marketplace.

Each module is developed by a select panel of global business experts, ensuring that the content remains relevant to current industry demands. Students engage with international business case studies and practical examples that can be applied immediately to their professional roles. The course structure supports a balance between academic rigour and professional commitments.

Why Marketing at Purdue University?

The institution is recognised for its commitment to innovation and provides a learning environment tailored to the needs of adult learners. Business programmes at this university hold prestigious accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This ensures that the education provided meets high standards of quality and professional relevance.

Students benefit from a faculty comprised of real-world practitioners, with 99% holding advanced degrees. The university offers extensive academic support, including career services and a dedicated cybersecurity centre. Furthermore, the online experience is designed to foster networking opportunities with a global community of peers and alumni.

Tuition Fee Breakdown

International fee: USD 420 per credit
National fee: USD 420 per credit
Local fee: USD 485 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the essential knowledge and abilities required to make sound management decisions. Students complete core business modules alongside specialised marketing subjects to build a well-rounded professional profile.

Modules may include:

Business Analytics
Economics for Global Decision Makers
Managing the Value Chain
Leadership Strategies for a Changing World
Designing, Improving, and Implementing Processes
Strategic Advertising
Sales Force Management
Market Research
Consumer Behaviour

Careers with Marketing

Graduates are prepared for a variety of high-level roles within the corporate sector, focusing on brand management and market analysis. The programme develops skills in critical thinking, digital literacy, and ethical conduct, which are highly valued by modern employers. Common career paths include management positions in advertising, sales, and market research departments.

The degree also provides a strong foundation for those looking to transition into consultancy or entrepreneurial ventures. By mastering integrated advertising campaigns and sample design techniques, alumni can effectively drive growth for diverse organisations. The university's career services assist students in identifying opportunities across various industries, including finance and operations.

Programme Structure

Courses include:

Advertising

Marketing Research

Salesforce Management

Consumer Behavior

Business Analytics

Economics for Global Decision Makers

Managing the Value Chain

Leadership Strategies for a Changing World

Designing, Improving, and Implementing Processes

Financial Management

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

We offer multiple start dates to give you flexibility in your education, life, and work schedules.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

40 SCH

40-51

Delivered

Online

Semi-structured
Continuous support with feedback on request
Individual work/assignments (with online group discussions), Online group works/assignments

Campus Location

Indianapolis, United States

Disciplines

Marketing View 142 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor’s degree is required to enroll in a master’s degree program.

You will need to provide an official transcript that shows completion of your bachelor’s degree from an accredited institution, though an unofficial copy may be provided during the application process.

Be at least 18 years old.

Proof of sufficient funds

Submit applicable fees

Visa requirements

Proof of secondary completion

English Language Requirements

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8400 USD / year

≈ 8400 USD / year
Out-of-State

8400 USD / year

≈ 8400 USD / year
Domestic

Applies to you

In-State

9700 USD / year

≈ 9700 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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