Overview

This Marketing Research degree program from Michigan State University is available under Plan B (without thesis) and may be completed in one calendar year including course work and a summer-session internship.

Learning outcomes

The departmental faculties are recognized nationally and internationally for their scholarly articles, books and monographs, and their participation in research and educational programs around the world. The breadth of faculty competencies makes possible the extensive graduate programs that exist in the Broad School. The following degree programs are available: Master of Business Administration, Master of Science, and Doctor of Philosophy.

Business administration applies concepts and analytical techniques derived primarily from the social sciences and draws on quantitative methods of the physical sciences. Business administration graduate programs incorporate close ties between concepts and techniques, theory and practice, and classroom and industry. The Master of Business Administration degree is oriented primarily toward managerial practice. The program is designed to prepare students for management and leadership roles in global organizations. The Doctor of Philosophy degree is intended primarily for prospective university teachers and research personnel.

Programme Structure

Courses include:

Marketing Research for Decision Making

Consumer Insights

Advanced Marketing Research

Marketing Technology and Analytics

Consulting Practicum in Marketing

Marketing Research Strategy and Analysis

Emerging Topics in Business

Key information

Duration

Full-time
- 12 months
Part-time
- 20 months

Start dates & application deadlines

Starting 2025-01-13 00:00:00
- Apply before 2024-10-01 00:00:00
Starting 2025-08-25 00:00:00
- Apply before 2025-08-01 00:00:00

Language

English

IELTS

6.5

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PTE Academic

TOEFL^® IBT

Duolingo English Test

110

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Credits

30 SCH

Delivered

On Campus, Online

Disciplines

Mathematics Marketing View 284 other Masters in Marketing in United States

Academic requirements

GPA

English requirements

IELTS

6.5

Schedule an IELTS test!

PTE Academic

TOEFL^® IBT

Duolingo English Test

110

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Michigan State University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.

Have a bachelor’s degree from a recognized educational institution.

Have a grade-point average of at least 3.00 in the last two years of undergraduate work.

Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted.

Have some marketing or research experience.

Tuition Fee

To always see correct tuition fees

International

37500 USD/year

Tuition Fee

Based on the tuition of 37500 USD for the full programme during 12 months.
National

37500 USD/year

Tuition Fee

Based on the tuition of 37500 USD for the full programme during 12 months.
In-State

30500 USD/year

Tuition Fee

Based on the tuition of 30500 USD for the full programme during 12 months.

Living costs for East Lansing

1000 - 1500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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