Overview

This Marketing Research degree program from Michigan State University is available under Plan B (without thesis) and may be completed in one calendar year including course work and a summer-session internship.

Learning outcomes

The departmental faculties are recognized nationally and internationally for their scholarly articles, books and monographs, and their participation in research and educational programs around the world. The breadth of faculty competencies makes possible the extensive graduate programs that exist in the Broad School. The following degree programs are available: Master of Business Administration, Master of Science, and Doctor of Philosophy.

Business administration applies concepts and analytical techniques derived primarily from the social sciences and draws on quantitative methods of the physical sciences. Business administration graduate programs incorporate close ties between concepts and techniques, theory and practice, and classroom and industry. The Master of Business Administration degree is oriented primarily toward managerial practice. The program is designed to prepare students for management and leadership roles in global organizations. The Doctor of Philosophy degree is intended primarily for prospective university teachers and research personnel.

Programme Structure

Courses include:

Marketing Research for Decision Making

Consumer Insights

Advanced Marketing Research

Marketing Technology and Analytics

Consulting Practicum in Marketing

Marketing Research Strategy and Analysis

Emerging Topics in Business

Key information

Duration

Full-time
- 12 months
Part-time
- 20 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-31 00:00:00
- Apply before 2027-04-01 00:00:00

More details

Michigan State accepts applications on a rolling basis for three cohorts: Fall/Spring Full-Time (in person), Spring Full-Time Online, and Fall Part-Time Online.

Language

English

Duolingo English Test

110

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus, Online

Campus Location

East Lansing, United States

Disciplines

Mathematics Marketing View 276 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.

Have a bachelor’s degree from a recognized educational institution.

Have a grade-point average of at least 3.00 in the last two years of undergraduate work.

Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted.

Have some marketing or research experience.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39500 USD / year

≈ 39500 USD / year
Out-of-State

39500 USD / year

≈ 39500 USD / year
Domestic

Applies to you

In-State

33500 USD / year

≈ 33500 USD / year

Living costs

East Lansing

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

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Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research.

Available Scholarships

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On this page

About

Overview

Learning outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

East Lansing

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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