Marketing Analytics Tilburg University

Overview

Tilburg University 's  Marketing Analytics  program will teach you more about this.

In a world were massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

This program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.

• Expand your skillset: training in a variety of coding languages, enabling you to become a versatile marketing analyst.
• Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.

• Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards. 

• Take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs: 

• Data Analytics Professional at GfK

• Customer Insight Analyst at NS (Dutch Railways)

• Customer Intelligence Analyst at Essent