Marketing Analytics, M.Sc. | Tilburg University | Tilburg, Netherlands
12 months
Duration
16500 EUR/year
2530 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

Become a highly trained marketing analyst. The Master's program in Marketing Analytics teaches you to gather and analyze big data using the latest techniques and methods available, in order to provide management with critical marketing insights and opportunities, both online and offline.

Visit the Visit programme website for more information

Overview

Program and courses 

In a world were massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

This program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.

  • Expand your skillset: training in a variety of coding languages, enabling you to become a versatile marketing analyst.
  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards. 
  • Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
  • In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs: 

* The Extended Master's Program, which adds a half year traineeship to the regular Master's program.

* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs: 

  • Data Analytics Professional at GfK
  • Customer Insight Analyst at NS (Dutch Railways)
  • Customer Intelligence Analyst at Essent

Programme Structure

This one-year program consists of 60 credits (ECTS):

  • 6 core courses (30 ECTS)
  • 2 elective courses (12 ECTS)
  • 1 Master's thesis (18 ECTS)

Courses include:

  • Introduction to Research in Marketing
  • Skills: Data Preparation and Workflow Management
  • Skills: Online Data Collection and Management
  • Customer Analytics
  • Pricing and Revenue Analytics
  • Social Media and Web Analytics

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT
550

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tilburg University and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Analytics program:

  • Mathematics and Statistics 
  • Economics
  • Management 
  • Marketing and more specifically the courses Marketing, Marketing Research and Consumer Behavior 
  • Academic training - Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.

It is compulsory for this program to submit your GMAT score.It is compulsory for this program to prove your English proficiency.

Tuition Fee

To always see correct tuition fees
  • International

    16500 EUR/year
    Tuition Fee
    Based on the tuition of 16500 EUR for the full programme during 12 months.
  • EU/EEA

    2530 EUR/year
    Tuition Fee
    Based on the tuition of 2530 EUR for the full programme during 12 months.

Living costs for Tilburg

700 - 1100 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Partner Scholarships Tilburg School of Economics and Management (TiSEM)
  • Tuition fee waiver (25%) for non-EU students of non-EU partner universities of the Tilburg School of Economics and Management.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Provided by university
Grant
20000 EUR
Deadline
Not specified
Jean Monnet Scholarship Programme
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
12000 USD
Deadline
Not specified
FUNED Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
10000 EUR
Deadline
Anytime
CONICYT Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
Various benefits
Deadline
Not specified
FUNED Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
Various benefits
Deadline
Not specified
Unidad de Conocimiento scholarship
Merit-based Need-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
Various benefits
Deadline
Not specified
CONICYT Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
Various benefits
Deadline
Not specified
TST Partner Scholarships
Merit-based Need-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
200000 MXN
Deadline
Not specified
FIDERH Scholarship
Merit-based Need-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
50000 USD
Deadline
Not specified
Unidad de Conocimiento scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
9985 USD
Deadline
Not specified
FIDERH Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
Various benefits
Deadline
Anytime
Deutsche Bildung Student Funding
Merit-based Need-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Provided by university
Grant
11500 EUR
Deadline
01 Oct 2024
University of Liberia Scholarship
Merit-based

Read more about eligibility

Tilburg University
Tilburg, Netherlands
Independent provider
Grant
4000 USD
Deadline
20 Dec 2025
OAS ISS Scholarship
Merit-based

Read more about eligibility

The General Secretariat of the Organization of American States
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
The Smooth Movers Scholarship
Merit-based Need-based

Read more about eligibility

The Smooth Movers
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
1350 EUR
Deadline
31 Oct 2024
ELES-Scholarship (Ernst-Ludwig-Ehrlich-Studienwerk)
Merit-based Need-based

Read more about eligibility

Austria’s Agency for Education and Internationalisation
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Dec 2024
Grants of the Leopold Figl Foundation for students with residence in Lower Austria
Need-based

Read more about eligibility

Leopold Figl Foundation
Location not available
Independent provider
Grant
33600 EUR
Deadline
01 Jul 2024
Mundus MAPP EMJM Scholarship
Merit-based

Read more about eligibility

Mundus MAPP
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
7000 USD
Deadline
24 Apr 2025
Go Global MBA Scholarship
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 USD
Deadline
25 Aug 2024
Women Scholarship for International Students
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
31 Jul 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available

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