Overview

The Brand Management programme at New York University provides students with the analytical tools and strategic frameworks necessary to lead in the global marketplace. This master level specialisation focuses on the lifecycle of a brand, from initial product development to long-term market defence. Participants develop a deep understanding of consumer behaviour and data-driven decision-making to drive organisational growth.

Why Brand Management at New York University?

Studying at this institution offers access to a prestigious academic environment where theoretical knowledge meets practical application. The programme is designed for those seeking to master the complexities of modern marketing within a world-class business school setting. Students benefit from a curriculum that integrates market research data analysis with the creative aspects of brand building and new product introduction.

Tuition Fee Breakdown

International fee: USD 88876 per year
National fee: USD 88876 per year
Local fee: USD 88876 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a robust foundation in marketing analytics and strategic planning. Modules may include:

Brand Strategy
Data Driven Decision Making
Research for Customer Insights
Consultative Selling
Marketing Hi-Tech Products
New Product Development
Pricing Strategy
Innovation and Design

Careers with Brand Management

Graduates are well-prepared for leadership roles across diverse sectors, particularly within marketing, entertainment, and technology. The programme equips students with the skills required for high-level positions in various global industries. Potential career paths and roles for graduates include:

Brand Management
Luxury and Retail Marketing
Market Research
Pharmaceutical Marketing
Product Management
Marketing Consulting

The expertise gained during the course allows alumni to navigate the challenges of both established corporate brands and emerging high-tech ventures.

Programme Structure

Courses include:

Brand Strategy

Data Driven Decision Making

Research for Customer Insights

Consultative Selling

Marketing Hi-Tech Products

New Product Development

Pricing Strategy

Innovation and Design

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-04-18 00:00:00

More details

Note that the admissions reviews applications on an ongoing basis, and does not wait for a deadline to pass in order to review applications.

Language

English

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Credits

60 SCH

Delivered

On Campus

Campus Location

New York City, United States
New York City, United States

Disciplines

Management Studies View 986 other Masters in Management Studies in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standardized Test Information – GMAT or GRE (and TOEFL if required);

Transcripts & Degrees;

Professional Information;

Essays;

EQ endorsements must be submitted online;

International Student Supplement.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

88876 USD / year

≈ 88876 USD / year
Out-of-State

88876 USD / year

≈ 88876 USD / year
Domestic

Applies to you

In-State

88876 USD / year

≈ 88876 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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