Overview

The Marketing M.Sc. at the University of Houston provides a comprehensive education that blends advanced research and data analytics with strategic creativity. This programme is designed to equip students with the technical expertise required to construct and manage effective marketing campaigns in a rapidly evolving global landscape.

Students can choose to study full-time or part-time, allowing for a personalised pace that fits professional commitments. The curriculum is structured to be completed in one to two years, offering a rigorous academic foundation alongside practical, real-world applications that enhance employability in competitive business environments.

Why Marketing at the University of Houston?

The C. T. Bauer College of Business is situated in a global business hub, providing students with direct access to numerous Fortune 500 companies. This strategic location facilitates unique experiential learning opportunities, including real-world projects and consulting assignments that build professional connections.

The faculty consists of industry experts and published researchers who bring extensive experience from sectors such as healthcare, retail, and strategic consulting. Additionally, the dedicated Rockwell Career Center offers specialised coaching and resources to help graduates navigate the thriving Houston job market effectively.

Tuition Fee Breakdown

International fee: USD 1442 per credit
National fee: USD 1442 per credit
Local fee: USD 937 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme requires 30 credit hours, including foundation courses and a professional project. Modules may include:

Financial Accounting
Quantitative Analysis for Business Decisions
Marketing Administration
Social Media Marketing
Search Engine Marketing
Digital Marketing Analytics
Marketing Analytics
Brand Management
New Product Development

Careers with Marketing

Graduates from this programme are highly sought after, with approximately 90% of students securing lucrative positions within six months of completion. The curriculum prepares individuals for diverse roles across various sectors, focusing on high-demand areas such as digital strategy and marketing research.

Common career paths for graduates include:

Digital Marketing Specialist
Marketing Research Analyst
Product and Brand Manager
Sales Leadership Professional
Marketing Communications Coordinator

Partnerships with local Houston firms and access to the American Marketing Association network further support students in finding roles within global business organisations and entrepreneurial ventures.

Programme Structure

Courses include:

Financial Accounting

Quantitative Analysis for Business Decisions

Marketing Administration

Digital Marketing

Management of Marketing Information

Strategic Selling

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00 , National
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-07-01 00:00:00 , National
- Apply before 2027-03-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus, Online

Campus Location

Houston, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Personal Information
Program of Choice
Academic History
Test Information (GRE, GMAT, Test of English Language Proficiency)
Resume/Goal Statement
Benefits & Financial Aid
Emergency Contact Information
Letter of Recommendation
Texas Residency Questionnaire

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43260 USD / year

≈ 43260 USD / year
Out-of-State

43260 USD / year

≈ 43260 USD / year
Domestic

Applies to you

In-State

28110 USD / year

≈ 28110 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

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100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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