Overview

The Marketing or Marketing Analytics M.B.A. at the University of North Texas provides a comprehensive foundation for students aiming to excel in the rapidly evolving fields of business intelligence and data interpretation. This programme is specifically designed to merge advanced technical expertise in analytics with a deep understanding of core business applications and managerial strategy.

Students gain a competitive edge by learning to navigate the complexities of modern data collection and consumer research. The curriculum focuses on enhancing your ability to interpret marketing metrics and apply quantitative analysis to real-world business situations. This dual focus ensures graduates are prepared for leadership roles in a global marketplace.

Why Marketing or Marketing Analytics at the University of North Texas?

The G. Brint Ryan College of Business is accredited by AACSB International, ensuring that the education provided meets the highest global standards for academic excellence. Students benefit from learning in the Business Leadership Building, a Gold-level LEED-certified facility designed to foster collaboration between students and industry experts.

The faculty members are distinguished researchers and active professionals within the Dallas–Fort Worth business community, bringing practical insights into the classroom. Through various research and executive programmes, the university maintains strong links with major global corporations such as IBM, PepsiCo, Verizon, and DHL.

Teaching is delivered through a blend of evening and online courses, making it accessible for those balancing full-time employment. The programme emphasises marketable skills including strategic integration, ethical conduct, and teamwork, ensuring that graduates are well-rounded professionals ready to tackle complex industry demands.

Tuition Fee Breakdown

International fee: USD 16404 per year
National fee: USD 16404 per year
Local fee: USD 8700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing Research and Analytics
Data Analytics
Harvesting, Storing and Retrieving Data
Business Ethics and Social Responsibility
Administrative Strategy
Consumer Behavior

Careers with Marketing or Marketing Analytics

Graduates are well-positioned for roles in the expanding fields of business intelligence and market analysis. With market analyst positions expected to grow significantly by 2026, the programme prepares students for high-demand careers across various sectors including retail, technology, and government agencies.

The curriculum develops the general perspective required for promotion into senior managerial positions. Alumni often find success in roles that require a sophisticated understanding of marketing ROI, profitability management, and strategic decision-making within large-scale organisations and global corporations.

Programme Structure

Courses include:

Micro and Macro Economics,

Financial Accounting,

Calculus,

Business Law

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-15 00:00:00 , National
Starting 2027-01-13 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-08-19 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

36 SCH

Delivered

Online

Campus Location

Denton, United States

Disciplines

Marketing Business Intelligence Master in Business Administration (MBA) View 142 other Masters in Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete a goapplytexas.org application and pay the $75 application fee.

Send all official transcripts to the UNT Graduate Admissions Office.

English Language Proficiency Requirements.

Essay of unique life events, experiences and qualifications that you feel distinguish your candidacy (word count: 600 to 700).

Resume highlighting professional and academic experience.

Three (3) recommendations from professional contacts (supervisors/employers preferred) or faculty members (via the recommendation form).

GMAT or GRE scores (scores may be waived if applicant meets waiver conditions).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16404 USD / year

≈ 16404 USD / year
Out-of-State

16404 USD / year

≈ 16404 USD / year
Domestic

Applies to you

In-State

8700 USD / year

≈ 8700 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing or Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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