Overview
The Digital Marketing programme at New York University is designed to address the transformative impact of social networking and digitisation on modern business interactions. Students explore how advances in technology allow companies and governments to engage more effectively with their partners and customer bases. This course equips graduates with the necessary tools to navigate a world increasingly defined by vast amounts of data.
Why Digital Marketing at New York University?
Studying at this institution provides access to a curriculum that bridges the gap between traditional strategy and modern technical application. The university focuses on the reasoning behind highly connected worlds, ensuring students understand the complex networks and crowds that define the current economy. By focusing on both strategic and analytical skills, the programme prepares individuals to guide large-scale organisations through digital transitions. The learning environment is deeply rooted in real-world data, ensuring that every theoretical concept is backed by practical relevance in the digital sphere.
Tuition Fee Breakdown
- International fee: USD 88876 per year
- National fee: USD 88876 per year
- Local fee: USD 88876 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum focuses on the intersection of technology and consumer behaviour. Modules may include:
- Advertising Management
- Design and Development of Web and Mobile Applications
- Digital Marketing
- New Media in Marketing
- Networks, Crowds & Markets
- Search and the New Economy
- Social Media for Brand Management
Careers with Digital Marketing
Graduates are well-prepared for leadership roles across diverse sectors including entertainment, media, technology, and luxury retail. The programme develops the expertise required for high-level positions in brand management and business development. Many former students pursue successful paths in market research, strategic planning, and sports marketing. The analytical nature of the course also makes graduates highly attractive to organisations looking for specialists in luxury marketing and news media. By mastering the digital landscape, alumni can influence how global brands interact with their audiences in a data-rich environment.
Accreditation
At New York University Stern, we develop people and ideas that transform the challenges of the 21st century into opportunities to create value for business and society.
Programme Structure
Courses include:
- Advertising Management
- Brand Strategy
- Design and Development of Web and Mobile Applications
- Digital Marketing
- New Media in Marketing
- Networks, Crowds & Markets: Reasoning about a Highly Connected World
- Search and the New Economy
- Social Media for Brand Management
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
Note that the admissions reviews applications on an ongoing basis, and does not wait for a deadline to pass in order to review applications.
Language
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Credits
Delivered
Campus Location
- New York City, United States
- New York City, United States
Disciplines
Digital Marketing View 93 other Masters in Digital Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Standardized Test Information – GMAT or GRE (and TOEFL if required)
- Transcripts & Degrees
- Professional Information
- Essays
- EQ endorsements must be submitted online
- International Student Supplement
Tuition Fees
-
International Applies to you
Applies to youNon-residents88876 USD / year≈ 88876 USD / year - Out-of-State88876 USD / year≈ 88876 USD / year
-
Domestic
Applies to youIn-State88876 USD / year≈ 88876 USD / year
Living costs
New York City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
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Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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