University of Texas at Dallas

M.Sc. Online Blended
12 months
18856 USD/year
18856 USD/year
10542 USD/year
Tuition fee
Apply date
Start date


At University of Texas at Dallas, Marketing is essential to running a business or a non-profit organization with a focus on the customer and the firm’s objectives. Good marketing decisions are made by understanding customer needs and the competitive environment.


The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hours degree program at University of Texas at Dallas that is designed to meet the needs of students in today's data-driven marketplace, in which the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose from any of the tracks listed below as part of their degree program.

Career Outcomes

The MS in Marketing degree can help with both career advancement and earning potential. National statistics show that a Master’s degree can, on average, increase working graduate salaries by 15%.

Programme Structure

Courses included:

  • Marketing Management
  • Marketing Research
  • New Technology Forecasting
  • Consumer Behavior
  • Interactive & Digital Marketing
  • Database Marketing
  • Product Management
  • New Product Development
  • Brand Management
  • Sales Management
  • Advertising and Promotional Strategy
  • Channels and Retailing
  • Advertising Research
  • Pricing
  • Marketing Analytics Using
  • Customer Relationship Management
  • Marketing Decision Making
  • Marketing Projects
  • Competitive Marketing Strategy
  • Services Marketing
  • Marketing Engineering
  • Marketing Digital Lab
  • Entrepreneurial Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




Blended, Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3.3 (recommended)

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Proof of English proficiency.
  • GRE or GMAT score.
  • Completed UT Dallas graduate application.
  • Application fee.
  • $50 non-refundable international credential evaluation fee.
  • Diplomas and/or degree certificates. Upload scanned copies with certified English translations by the appropriate academic institution or government agency.
  • All college/university transcripts or mark sheets.
  • Letters of recommendation.
  • Certified translation of non-English documents.

Tuition Fee

  • International

    18856 USD/year
    Tuition Fee
    Based on the original amount of 9428 USD per semester and a duration of 12 months.
  • National

    18856 USD/year
    Tuition Fee
    Based on the original amount of 9428 USD per semester and a duration of 12 months.
  • In-State

    10542 USD/year
    Tuition Fee
    Based on the original amount of 5271 USD per semester and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

University of Texas at Dallas


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