Overview

The Marketing programme at Columbia University provides students with an intensive academic foundation in modern commercial strategies and consumer insights. This curriculum is designed to bridge the gap between theoretical research and practical application within the fast-paced global marketplace.

Students engage with advanced analytical tools and psychological frameworks to understand market trends. The course focuses on developing the technical skills necessary to interpret complex data sets and translate them into actionable business solutions for various organisational structures.

Why Marketing at Columbia University?

Studying at this institution provides access to a world-class faculty renowned for their contributions to quantitative and behavioural research. The university's location offers unparalleled proximity to global corporate headquarters, providing a unique environment for professional networking and industry engagement.

The department is recognised for its cutting-edge facilities and a collaborative learning culture that encourages innovation. Participants benefit from a diverse peer group and a curriculum that is constantly updated to reflect the latest shifts in digital media and international trade regulations.

Tuition Fee Breakdown

International fee: USD 79472 per year
National fee: USD 79472 per year
Local fee: USD 79472 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a comprehensive understanding of both qualitative and quantitative methodologies. Modules may include:

Consumer Behaviour
Marketing Models
Empirical Generalisations
Strategic Management
Statistical Methods
Market Research
Digital Strategy
Mathematical Programming

Careers with Marketing

Graduates from this programme are highly sought after by leading global firms across multiple sectors, including technology, retail, and finance. The analytical rigour of the course prepares individuals for high-impact roles such as senior brand managers, market research analysts, and strategic consultants.

Alumni often secure positions within international advertising agencies and internal marketing departments of Fortune 500 companies. The skills acquired during the course enable professionals to lead data-driven campaigns and manage complex brand portfolios in an increasingly competitive economic landscape.

Programme Structure

Courses include:

Statistical Modeling and Decision Makin

Python Programming for Data Science

Market Intelligence: The Art and the Science

Marketing Consulting Skills

Strategic Consumer Insights

Advanced Marketing Analytics

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-28 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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4.9/5 student rating

Credits

30 SCH

Students must complete a minimum of ten full-term graduate-level courses (30 credits).

Delivered

On Campus

Campus Location

Manhattan, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes

Total alumni

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Gather all required application materials, including your resume, transcripts, letters of recommendation, and any other supporting documents.

Prerequisite courses and essays vary by program, so please review the requirements closely.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

79472 USD / year

≈ 79472 USD / year
Out-of-State

79472 USD / year

≈ 79472 USD / year
Domestic

Applies to you

In-State

79472 USD / year

≈ 79472 USD / year

Living costs

Manhattan

United States

2638 - 5751 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Marketing

About

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying Business & Management

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Manhattan

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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