Overview

The Marketing programme at Purdue University is designed for intellectually curious individuals who aspire to lead as marketing directors and C-Suite professionals. This comprehensive curriculum integrates storytelling and integrated marketing tactics with critical thinking principles to navigate digital disruption. Students benefit from a future-focused approach that develops expertise in customer experience and value creation.

Why Marketing at Purdue University?

The university offers a highly ranked experience, with the programme placed 7th in North America by QS for 2026. Students gain access to transformational facilities such as the Digital Marketing Lab and participate in faculty-led consulting projects. The curriculum is STEM-designated, ensuring a rigorous analytical foundation that is highly valued in the modern business landscape. Additionally, the school provides unique opportunities for market simulations and competitive case competitions.

Tuition Fee Breakdown

International fee: USD 29194 per year
National fee: USD 28794 per year
Local fee: USD 9992 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of 33 credit hours and focuses on blending creative skills with data fluency. Modules may include:

Marketing Analytics
Digital Marketing
Marketing Strategy
Consumer Behaviour
Marketing Research
Communication Strategy

Careers with Marketing

Graduates from this programme are well-prepared for the digital economy, achieving an 81% employment rate within six months of finishing their studies. The average salary for alumni reaches approximately $82,751, reflecting the high demand for these specialised skills. Common career paths include roles as marketing directors and strategic consultants within various global industries. The university's Business Career Services provides dedicated support to help students secure internships and full-time positions at leading organisations.

Programme Structure

Courses include:

Pricing Strategy & Analysis
Brand Management
New Product Development
Marketing Analytics
Digital & Social Media Marketing
Marketing Management
Business Marketing
Marketing Research
Data-Driven Marketing
Business Analytics
Communication & Persuasion
Customer & Market Analysis
Marketing Consulting Project

Key information

Duration

Full-time
- 10 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2027-03-15 00:00:00 , International
- Apply before 2027-06-15 00:00:00 , National

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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IELTS

6.5

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Credits

34 SCH

Delivered

On Campus

Campus Location

West Lafayette, United States

Disciplines

Marketing View 277 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For all applicants:

Create an application account to start your application.
Submit results of required tests (if needed) for your graduate program (examples of tests: GRE, GMAT, TOEFL, IELTS).
Prepare any additional documents based on your desired graduate program.

For degree-seeking applicants:

Upload official transcripts for every institution of higher education attended.
Submit three letters of recommendation or appropriate number according to your graduate program.

For nondegree applicants:

Provide evidence of a bachelor’s degree (may be a transcript, copy of a diploma or a letter from your college/university verifying the degree).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29194 USD / year

≈ 29194 USD / year
Out-of-State

28794 USD / year

≈ 28794 USD / year
Domestic

Applies to you

In-State

9992 USD / year

≈ 9992 USD / year

Living costs

West Lafayette

United States

1096 - 1774 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

West Lafayette

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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