Global Marketing Management Boston University

Overview

Key facts

Students of the Global Marketing Management program offered by Boston University obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. By participating in these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.

Learning Outcomes

• An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.

• An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.

• The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.

• An appreciation of the complexity of global production and distribution.

• Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.

• Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.

• The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.

• The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.

• Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.

• The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.

• Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.