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Global Marketing Management

Boston University

M.Sc.
12 months
Duration
54720 USD/year
54720 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Students in the Master of Science in Global Marketing Management program at Boston University benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including ecommerce, financial and economic analysis, project management, product and service development, and data analysis.

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Overview

Students of the Global Marketing Management program offered by Boston University obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. By participating in these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.

Learning Outcomes

  • An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.
  • An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.
  • The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.
  • An appreciation of the complexity of global production and distribution.
  • Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.
  • Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.
  • The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
  • The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.
  • Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.
  • The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
  • Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.

Programme Structure

Courses include:

  • Project Management
  • E-Commerce
  • International Business, Economics, and Cultures
  • Quantitative and Qualitative Decision-Making
  • The Innovation Process: Developing New Products and Services
  • Innovative Marketing Techniques
  • Market and Economic Research and Analysis

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

40 alternative credits

Delivered

Blended

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
84 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

National

  • A completed Application for Graduate Admission
  • Three letters of recommendation
  • A personal statement
  • A current résumé
  • Transcript(s) from each college and graduate school attended
  • A nonrefundable application fee of $85

International

  • International Student Data Form
  • Authorized financial statement from a bank (original, shown in U.S. dollars)
  • Copy of current I-20 and I-94, both sides (if applicable)
  • Letter of financial support from a sponsor (firm, government, parents, etc.)
  • Notarized English translations of all documents not in English

Tuition Fee

  • International

    54720 USD/year
    Tuition Fee
    Based on the original amount of 54720 USD per year and a duration of 12 months.
  • National

    54720 USD/year
    Tuition Fee
    Based on the original amount of 54720 USD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Marketing Management M.Sc.
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Boston University

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