Overview
Course Details
This Sports Management program at American Public University is designed to help you cultivate strong business skills for professional, interscholastic, and amateur sports settings.
American Public University's sports management master’s program offers topical courses that provide strong business foundations while simultaneously exploring the world of sports. Coursework includes sports law; sports finance; sports marketing, promotion, public relations; and sports event management.
Seasoned sports industry practitioners help advance your knowledge to support individual athletes, teams, or entire athletic programs. This sports management degree provides a robust business framework to help build managerial expertise, problem-solving strategies, analytical abilities, and vital communication skills. Additionally, this degree program helps prepare students to broaden critical thinking within the context of the sports industry.
Students must choose a concentration for this degree program:
- Coaching Theory and Strategy
- Interscholastic Athletic Administration
- Sports Business Leadership
What You Will Do
- Apply management theory and managerial leadership concepts to contemporary sports industry practices
- Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise
- Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society
- Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement
- Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization
Programme Structure
Courses include:
- History, Culture, and Social Contexts of Sport
- Critical Thinking in the Sports and Health Industries
- Sports Law
- Sports Marketing, Promotion, and Public Relations
- Sports Finance
- Sports Event Management
Key information
Duration
- Full-time
- 24 months
- Part-time
- 84 months
Start dates & application deadlines
Courses Start Monthly
Language
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Credits
Delivered
Campus Location
- Charles Town, United States
Disciplines
Sports Management View 168 other Masters in Sports Management in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- All APU master's degree/graduate certificate programs require a bachelor’s degree (or higher) from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA®).
- Depending on your country of citizenship, you may be required to provide documentation of English proficiency
- For degree programs, if you have earned college credits at a CHEA accredited institution or from a member university of Universities Canada , you will be required to submit our transfer credit evaluation (TCE) application when you apply.
- If you have non-US transcripts, and you need to submit them for admission or for transfer credit, you will need to have them evaluated for U.S. equivalency by a university-approved agency.
TOEFL iBT minimum scores required: 24 in Reading, 27 in Writing
Tuition Fees
-
International Applies to you
Applies to youNon-residents6825 USD / year≈ 6825 USD / year - Out-of-State6825 USD / year≈ 6825 USD / year
-
Domestic
Applies to youIn-State6825 USD / year≈ 6825 USD / year
Additional Details
- $290 with Preferred Military Rate
- $386.75 with Veteran Grant
- $409.50 with APUS Opportunity Grant
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Sports Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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