Sports Management

Overview

Course Details

In the sports and fitness fields, employees with advanced business skills and sports-related knowledge are highly sought after to help advance the success of athletic programs and individuals. This Sports Management MSc course at the American Public University is helpful for pursuing careers as an interscholastic or intercollegiate coach, sports manager, or front-office manager. 

American Public University System’s Sports Management degree program is designed to prepare students to meet sport industry demands through the use of theoretical and practical application. Progressive curriculum design, with interactive teaching methods, high interaction, and applicable research provide students with the knowledge, skills, and abilities needed to be successful in the sports industry.

Students must choose a concentration for this degree program:

• Coaching Theory and Strategy 
• Interscholastic Athletic Administration 
• Sports Business Leadership

What You Will Do

• Apply management theory and managerial leadership concepts to contemporary sports industry practices 
• Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise
• Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society
• Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement
• Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization