Overview

No matter your professional background, we equip you with the specialized AI expertise and marketing skills to launch your career or excel as a seasoned marketing or business leader.

Leverage New Technology

This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for artificial intelligence expertise in the workforce. Our dynamic, future-focused curriculum empowers you to explore how AI can be strategically integrated across all functions of marketing to solve complex problems and drive results.

Stay ahead of the curve and launch your marketing career with the advanced skills employers are looking for. West Virginia University's program will give you real-world experience, build your portfolio, and position you as a leader in AI-driven marketing strategies.

AI-Driven Curriculum: Learn how to apply AI to consumer insights, campaign optimization, digital media automation, and personalization.
Flexible Online Format: Study asynchronously from anywhere in the world while balancing your professional and personal commitments.
Hands-On Experience: Complete two immersive, project-based courses where you consult for real companies using AI tools to solve real marketing challenges.
Career-Ready Skills: Build a portfolio of AI marketing strategies that sets you apart in a competitive job market.

Future-Focused Learning: Gain the expertise to lead in a rapidly evolving digital landscape and become a next-generation marketing leader.

Career Paths

What can I do with an AI Marketing, M.S. graduate degree?

AI Marketing Strategist
Marketing Data Analyst
Marketing Data Scientist
Marketing Automation Specialist
Digital Marketing Manager with AI Focus
AI Product Marketing Manager
Consultant – AI Marketing

Programme Structure

Courses include:

Customer Relationship Management
Artificial Intelligence and Its Application in Marketing
Social Media and Marketing
AI and Marketing Research
AI and Consumer Behavior
AI in Sales

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

Morgantown, United States

Disciplines

Digital Marketing View 63 other Masters in Digital Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

2.8

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Have earned a bachelor’s degree from a regionally accredited institution.
Have a minimum undergraduate GPA of 2.8 or graduate GPA of 3.5.
Official transcripts from all institutions attended (other than WVU) to be sent to WVU Office of Admissions Or via email
Resume/CV that reflects your education and experience
GRE/GMAT scores are not required.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31290 USD / year

≈ 31290 USD / year
Out-of-State

31290 USD / year

≈ 31290 USD / year
Domestic

Applies to you

In-State

31290 USD / year

≈ 31290 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for AI Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Leverage New Technology

Career Paths

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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