Overview

Acquire skills and knowledge demanded by today’s dynamic marketing landscape, delving into foundational topics such as marketing strategy, followed by courses in marketing research, advanced consumer behavior, digital marketing and analytics, new product development, and advertising strategy. Electives at Tarleton State University include popular career paths in fields like sports marketing, non-profit and public sector, and even international marketing. Students with a MS in Marketing have earned a salary of $71,000 on average, according to Payscale.com. Tarleton State University, named one of the best online business schools in Texas by College Choice 2023, offers classes for this program in 3, 5, 8, 10, and 16-week formats. Students may attend classes online, in Fort Worth, part-time, or full-time. Embrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today’s competitive business landscape.

Career Outcomes

Brand Director/Manager – Develop and execute strategies to build and maintain a strong brand identity, increase brand awareness, and drive customer engagement.
Digital Marketing Manager – Plan and execute digital marketing campaigns across various online platforms, including social media, email marketing, and search engine optimization (SEO).
Product Marketing Manager – Develop marketing plans and strategies for specific products or product lines, including product positioning, pricing, and promotional activities.
Creative Director – Oversee advertising campaigns and creative projects, collaborating with designers, copywriters, and media planners to create compelling messaging and visuals.
E-commerce Manager/Director – Lead e-commerce initiatives, including website management, online sales strategies, and digital customer experience optimization, to drive online revenue growth.
Public Relations Director – Manage public relations activities to enhance brand reputation, maintain positive media coverage, and manage crisis communications when necessary.
CRM Director – Implement and manage customer relationship management (CRM) systems and strategies to enhance customer loyalty, retention, and satisfaction.

Programme Structure

Courses include:

Marketing Strategy
Advanced Consumer Behavior
Digital Marketing and Analytics
New Product Development
Advertising Strategy
Sales Management

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-14 00:00:00
- Apply before 2026-11-01 00:00:00 , International

More details

National: The regular deadline for consideration of your application is five days prior to the start of classes.

Language

English

Duolingo English Test

110

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PTE Academic

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IELTS

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Credits

30 SCH

Delivered

Online

Campus Location

Stephenville, United States

Disciplines

Marketing View 143 other Masters in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A $50 non-refundable processing fee
An essay (600 words or less) addressing your purpose and goals for pursuing graduate school
Bachelor’s Degree
Minimum 2.5 GPA

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25048 USD / year

≈ 25048 USD / year
Out-of-State

25048 USD / year

≈ 25048 USD / year
Domestic

Applies to you

In-State

10170 USD / year

≈ 10170 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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