Overview

At the Business Analytics and Artificial Intelligence - Marketing Analytics program offered by The University of Texas Rio Grande Valley you’ll gain advanced skills in AI, marketing analytics, and predictive modeling preparing you to make high-impact decisions that drive business growth.

Key Facts

This interdisciplinary program prepares students to harness the power of business analytics and artificial intelligence to solve modern marketing challenges. You'll explore topics such as customer segmentation, digital marketing performance, and social media analytics while mastering AI tools like machine learning, natural language processing, and data visualization.

Courses are delivered in an accelerated online format and feature hands-on experience with Python, SQL, R, and Tableau. Graduates are well-equipped for high-demand roles including marketing data analyst, AI strategist, customer insights manager, and business intelligence analyst, positions that blend technical proficiency with strategic marketing expertise.

Programme Structure

Courses Include:

Business Intelligence and Data Warehousing
Developing Customized Solutions for Business Analytics
Social Media Analytics
Data Visualization
Unsupervised and Deep Machine Learning for Business Analytics
Statistics

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-04-29 00:00:00
- Apply before 2026-04-22 00:00:00
Starting 2026-06-24 00:00:00
- Apply before 2026-06-17 00:00:00
Starting 2027-03-04 00:00:00
- Apply before 2027-02-25 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

33 SCH

Delivered

Online

Campus Location

Texas City, United States

Disciplines

Marketing Artificial Intelligence Data Analytics View 143 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor's degree from a regionally accredited institution in the United States or a recognized international equivalent in a similar or related field.
Undergraduate GPA of at least a 3.0 in the last 60 semester credit hours.
Applicants with a GPA below 3.0 will be considered on a case-by-case basis.
Official transcripts from each institution attended (must be submitted directly to UTRGV).

One letter of recommendation.
TOEFL or IELTS Language Proficiency Test with minimum scores: 550 on paper-based, 213 on computer based, or 79 on Internet-based for the TOEFL; 6.5 for the IELTS. TOEFL and IELTS scores are valid for 2 years.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15576 USD / year

≈ 15576 USD / year
Out-of-State

15576 USD / year

≈ 15576 USD / year
Domestic

Applies to you

In-State

15576 USD / year

≈ 15576 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business Analytics and Artificial Intelligence - Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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