Overview

The Marketing M.B.A. at University of North Texas provides a sophisticated blend of traditional business administration and specialised marketing expertise. This programme focuses on how executives secure competitive advantages by synchronising core business processes with consumer needs. Students develop a robust foundation in problem-solving to address the complexities of modern global commerce.

The curriculum is structured to support both established professionals and those entering the business sector. For those with existing careers, the concentration offers the general management perspective required for senior promotions. New graduates benefit from a strong academic base that opens diverse career opportunities across various industries.

Why Marketing at University of North Texas?

The G. Brint Ryan College of Business is accredited by AACSB International, ensuring the programme meets the highest global standards for educational excellence. Students benefit from the Business Leadership Building, a sustainable facility designed to foster collaboration between learners, faculty, and industry experts.

The faculty are distinguished researchers and active professionals within the Dallas–Fort Worth business community, bringing real-world insights into the classroom. Their industry connections include major corporations such as IBM, PepsiCo, and Verizon, providing students with a curriculum informed by current market demands. Additionally, the online delivery format is highly ranked for its affordability.

Tuition Fee Breakdown

International fee: USD 16404 per year
National fee: USD 16404 per year
Local fee: USD 8700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on strategic integration and quantitative analysis. Modules may include:

Advanced Marketing Research and Analytics
Marketing Metrics for Managers
Decision Making in Global Markets
Retailing and Marketing Channels
Business Ethics and Social Responsibility
Consumer Behavior

Careers with Marketing

Graduates are prepared for a wide range of leadership roles in the commercial sector. The programme develops marketable skills in teamwork, ethical conduct, and the strategic application of business knowledge.

The combination of managerial theory and practical marketing application ensures that graduates can transition into roles involving logistics planning, merchandising management, or public relations across international markets.

Programme Structure

Courses included:

Marketing Research and Analytics
Marketing Metrics for Managers
Decision Making in Global Markets
Retailing and Marketing Channels
Business Ethics and Social Responsibility

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-06-21 00:00:00
- Apply before 2027-04-15 00:00:00 , International
- Apply before 2027-06-15 00:00:00 , National
Starting 2027-08-17 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

If you are seeking an F-1 visa and do not yet reside in the U.S., the deadline is at least two months prior to the national deadlines.

Language

English

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Credits

36 SCH

Delivered

Blended, Online

Campus Location

Denton, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Current résumé with work and academic experience
Transcript of bachelor's degree from an accredited institution
Two reference forms or letters of recommendation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16404 USD / year

≈ 16404 USD / year
Out-of-State

16404 USD / year

≈ 16404 USD / year
Domestic

Applies to you

In-State

8700 USD / year

≈ 8700 USD / year

Living costs

Denton

United States

1036 - 1920 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Denton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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