Overview
The Management - Marketing Management program at Strayer University can help you gain the skills to take your career to the next level. Learn to create dynamic marketing plans and PR strategies, analyze consumer behavior and develop effective marketing strategies within global markets.
Key Features
Is a marketing management MSM degree good to have? It depends on what you learn.
- Make decisions related to domestic and international marketing strategies that are informed by marketing processes and consumer behavior principles.
- Apply theoretical constructs of analytical, technical and research skills related to management practices to measure the effectiveness of management goals and performance within individuals and organizations.
- Demonstrate an understanding of business concepts and functional areas within an organization to align management practices with business goals.
- Develop ethical management practices to support employment procedures that foster an appreciation for multiple cultures, ethnicities and other diverse populations.
- Motivate individuals and teams through the application of leadership practices and communication.
- Create management strategies that support organizational goals and are responsive to internal, external and global changes.
- Examine management theories and practices in the context of global and international organizations.
- Learn approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership in an organizational setting.
Programme Structure
Courses include:
- Marketing Management
- Consumer Behavior
- Social Media Marketing
- Leadership and Organizational Behavior
- Information Systems for Decision-Making
- Strategic Human Resource Management
- Law, Ethics and Corporate Governance
- Modern Management
Key information
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
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Credits
Delivered
Campus Location
- Herndon, United States
Disciplines
Marketing Management View 13 other Masters in Marketing Management in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A completed application and enrollment agreement, as applicable.
- Proof of a completed baccalaureate degree from an accredited college or university with a cumulative GPA of 2.50 out of 4.0.
- Official copies of transcripts from all other colleges or universities attended.
- A valid, current and legible government-issued photo ID.
Tuition Fees
-
International Applies to you
Applies to youNon-residents2490 USD / module≈ 2490 USD / module - Out-of-State2490 USD / module≈ 2490 USD / module
-
Domestic
Applies to youIn-State2490 USD / module≈ 2490 USD / module
Additional Details
Cost per course.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Management - Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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