Overview

Taught by Baylor University's experienced faculty, this Marketing program provides a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any business succeed.

Key features

Explore the leading theories, models and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. The courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught. By earning your Online MBA—Marketing Concentration, you'll add tremendous value to your personal brand and position yourself for a variety of careers.

Learning Outcomes

Make better marketing and business decisions in the face of ambiguity.

Understand the synergies within marketing from strategy to brand to measurement of strategy and brand initiatives.

Develop effective marketing strategies and be able to measure the effect of those strategies.

Understand integrated marketing communications and how to effectively use mass, digital and personal channels of communication.

Potential Careers

Marketing Director

Brand Manager

Senior Marketing Analyst

Product Manager

Market Research Analyst

Digital Marketing Manager

Programme Structure

Courses include:

Strategic Brand Management

Marketing Analytics

Crisis Communication Management

Managerial Accounting

Management of Organizational Behavior

Strategic Management

Key information

Duration

Part-time
- 14 months

Start dates & application deadlines

Starting 2026-05-05 00:00:00
- Apply before 2026-04-15 00:00:00
Starting 2026-09-03 00:00:00
- Apply before 2026-08-15 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-08 00:00:00

Language

English

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

42 SCH

Delivered

Online

Campus Location

Waco, United States

Disciplines

Marketing View 143 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Two years of professional work experience is preferred.

An undergraduate degree from an accredited US college or university or its equivalent in another country.
Detailed Resume
Two letters of Recommendation
Transcripts
Application Fee
Optional Personal Statement

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42804 USD / year

≈ 42804 USD / year
Out-of-State

42804 USD / year

≈ 42804 USD / year
Domestic

Applies to you

In-State

42804 USD / year

≈ 42804 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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