Overview

The Digital and Integrated Marketing Communications M.Sc. at the University of Kansas provides a comprehensive education in modern marketing strategies, blending data-driven analytics with creative brand messaging. This programme is designed to equip students with the technical expertise and strategic oversight required to lead complex, multi-channel campaigns in a rapidly evolving global landscape.

Delivered through the William Allen White School of Journalism and Mass Communications, the curriculum reflects the integrated nature of contemporary marketing teams. Students engage with a mix of applied learning and industry-informed instruction, ensuring that the skills acquired can be immediately implemented in professional environments.

Why Digital and Integrated Marketing Communications at the University of Kansas?

The University of Kansas is a member of the Association of American Universities (AAU) and is recognised as a Carnegie R1 research institution. This status ensures that the programme is informed by cutting-edge research and evolving industry practices. Furthermore, the university is consistently ranked among the top graduate institutions by U.S. News & World Report, highlighting its academic prestige.

Students benefit from over 20 years of institutional experience in digital marketing education. The faculty consists of industry leaders and researchers who bring real-world perspectives into the virtual classroom. This combination of academic rigour and practical application prepares graduates to manage brand storytelling across paid, earned, shared, and owned media channels effectively.

Tuition Fee Breakdown

International fee: USD 20712 per year
National fee: USD 20712 per year
Local fee: USD 8806 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the intersection of strategy, content, and data. Modules may include:

Digital Marketing Strategy and Campaign Planning
Marketing Analytics and Performance Measurement
Content Strategy and Brand Messaging
Integrated Marketing Communications
Audience Strategy
Multi-channel Execution

Careers with Digital and Integrated Marketing Communications

Graduates are prepared for leadership roles across various sectors, including corporate marketing departments, advertising agencies, and non-profit organisations. The programme’s emphasis on both specialised digital tactics and broad strategic oversight makes alumni highly competitive for senior positions.

The demand for professionals who can translate complex analytics into actionable marketing strategies continues to grow. This degree provides the credentials necessary to oversee brand positioning and lead integrated, multi-platform marketing campaigns in a data-driven economy.

Programme Structure

Curriculum:

The online digital and integrated marketing communications master’s degree program at KU builds on the 22-year legacy of the on-campus master’s program in integrated marketing communications.

Graduates of this program work in the highest levels of marketing — locally, regionally, nationally, and around the globe — and CMOs, agency owners, and other leaders in the marketing field are on our faculty and advisory board.

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-06-03 00:00:00
- Apply before 2027-05-14 00:00:00
Starting 2027-08-18 00:00:00
- Apply before 2027-06-02 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

Delivered

Online

Campus Location

Lawrence, United States

Disciplines

Communication Studies Digital Marketing View 62 other Masters in Digital Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

One official transcript of all college-level courses. (from each college attended) Expected GPA: 3.0 or above.

A current resume

Three letters of reference from persons familiar with the student’s academic or professional work or potential for graduate study

Applicants must also submit three writing samples or samples of professional work that reflect your years of experience

A personal statement of objectives

Students whose native language is not English must follow the policy for English Proficiency Requirements for Admission to Graduate Study.

International students are required to submit evidence of financial support

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20712 USD / year

≈ 20712 USD / year
Out-of-State

20712 USD / year

≈ 20712 USD / year
Domestic

Applies to you

In-State

8806 USD / year

≈ 8806 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital and Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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