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Marketing Management, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration

Overview

The Marketing Management programme at Bournemouth University is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

In a world where your brand sits among millions and it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance your leadership and management skills.

You will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

You will also have the option to complete a 30-week work placement.

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.

After completion of this course typical job roles can include:

  • Marketing Manager
  • Marketing Strategist
  • Communications Manager
  • PR Manager

Accreditation

The Association to Advance Collegiate Schools of Business (AACSB)

Programme Structure

Courses include:

  • Leadership Essentials
  • Marketing & Strategy
  • Managing People
  • Omnichannel Strategy & Supply Chain Management
  • Marketing Communications & Brand Management
  • Sustainability & Social Marketing
  • Research Project

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
    • Duration description
      • September: 12 months
      • January: 16 months 
      • 2 years with optional 30-week placement
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • A Bachelors Honours degree with 2:2 in any subject, or equivalent

Tuition Fee

  • International

    14750 GBP/year
    Tuition Fee
    Based on the original amount of 14750 GBP per year and a duration of 12 months.
  • EU/EEA

    9500 GBP/year
    Tuition Fee
    Based on the original amount of 9500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bournemouth

  • 700 - 1000 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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