Overview

Key facts

Students of this Integrated Marketing Communications program at West Virginia University have the flexibility to opt for full-time or part-time course scheduling each term. With a full-time course load, students can complete the program in 1.5 years.

This enables a student to earn a master’s degree in this fast-growing field from anywhere in the world at their own pace. In the program, communications professionals learn to align their marketing activities to ensure a constant flow of information to consumers from a variety of media.

Learning outcomes

Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges they face in their professional careers. The program is taught by a diverse faculty–from marketing directors to academics to entrepreneurs–who are recognized leaders in their fields.

Programme Structure

Courses included:

Marketing Research & Analysis

Audience Insight

Brand Equity Management

Direct Marketing

Media Analysis

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2025-05-13 00:00:00
- Apply before 2025-05-01 00:00:00
Starting 2025-08-21 00:00:00
- Apply before 2025-08-01 00:00:00
Starting 2026-01-13 00:00:00
- Apply before 2025-12-15 00:00:00

More details

Early Fall (August) Admission: June 15

Early Spring (January) Admission: November 1

Early Summer (May) Admission: March 15

Language

English

IELTS

6.5

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TOEFL^® IBT

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Duolingo English Test

105

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Credits

30 SCH

Delivered

Online

Disciplines

Digital Media Digital Marketing View 91 other Masters in Digital Media in United States

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Academic requirements

GPA

2.75

GMAT

Required

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

105

Take A Free Practice Test!

Other requirements

General requirements

Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Tuition Fee

To always see correct tuition fees

International

22500 USD/year

Tuition Fee

Based on the tuition of 22500 USD for the full programme during 12 months.
National

22500 USD/year

Tuition Fee

Based on the tuition of 22500 USD for the full programme during 12 months.
In-State

22500 USD/year

Tuition Fee

Based on the tuition of 22500 USD for the full programme during 12 months.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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