Overview

Product Marketing Strategy MicroMasters Program in collaboration with Indian Institute of Management, Bangalore - IIMBx is a MicroMasters Program.

Key Facts

The Product Marketing Strategy Program is designed to provide participants with a comprehensive understanding of the key concepts, frameworks, and techniques involved in developing effective marketing strategies for products. In today's highly competitive business landscape, a strong product marketing strategy is essential for the success and growth of any organization.

Throughout this program, participants will explore various aspects of product marketing, including market research, product positioning, competitive analysis, pricing strategies, promotional tactics, and go-to-market strategies. By gaining a deep understanding of these fundamental principles and best practices, participants will be equipped with the knowledge and skills needed to create and execute successful product marketing campaigns.

What you will learn

Understand the role and importance of product marketing in the overall marketing mix.
Learn how to conduct comprehensive market research to identify customer needs, preferences, and trends.
Develop strategies to effectively position products in the market and differentiate them from competitors.
Explore pricing strategies that align with product value, target market, and business objectives.
Learn how to create compelling product messaging and develop effective promotional tactics.

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Programme Structure

Courses included:

New Product Development

Marketing Management

Consumer Behaviour

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Key information

Duration

Part-time
- 5 months
- 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Campus Location

Portland, United States

Disciplines

Marketing Strategic Management View 248 other programmes in Strategic Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

• To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

439 USD/full

Tuition Fee

Based on the tuition of 439 USD for the full programme during 5 months.
National

439 USD/full

Tuition Fee

Based on the tuition of 439 USD for the full programme during 5 months.

Discounted price: $439.20

Full price: $488

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Product Marketing Strategy MicroMasters Program.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

Funding

Scholarships Information

Available Scholarships

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