Overview

Marketing Analytics is offered by Illinois State University. The Marketing Analytics Master's degree emphasizes the quantitative and analytical side of marketing managerial decision-making and provides breadth of coverage to include advanced data management and other business analytics foundations.

Key Facts

The degree thoroughly trains you in use of business analytics to power data-driven, customer-centric decisions. This program is also offered as a 4+1 accelerated program. Through our curriculum, you will acquire techniques that improve marketing decisions. This program is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, brand management, digital marketing, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, programming for data science, latest platforms, data visualization, etc. with some room for customization to fit your individual needs. The curriculum covers a wide range of technologies and tools, including R, Python, Tableau, IBM SPSS Statistics, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as digital marketing tools such as Google Analytics and SEO and SEM programs.This program is a STEM designated degree program, which offers additional benefits for students, including potential grant funded opportunities and, for international students, extended OPT study options.

Programme Structure

Courses include:

Applied Tools for Business Decision Making

Business Analytics

Marketing Management

Brand Management & Analytics

Marketing and Sales Forecasting
Programming for Data Science

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-05-01 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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Credits

36 SCH

Delivered

Blended

Campus Location

Normal, United States

Disciplines

Marketing Data Analytics View 274 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

have earned a four-year bachelor's degree or its equivalent from a college or university that is accredited by the appropriate regional accrediting association, or do so within one academic year
present unofficial transcripts from each college or university other than Illinois State at which graduate, undergraduate, or non-degree credit was earned.
have had undergraduate training in business and/or have been employed at least one year in a business enterprise.
You must have a minimum 3.0 GPA for the last 60 hours of undergraduate work (approximately the junior and senior years) or have a minimum 3.0 GPA for all graduate-level coursework, if applicable.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15798 USD / year

≈ 15798 USD / year
Out-of-State

15798 USD / year

≈ 15798 USD / year
Domestic

Applies to you

In-State

7606 USD / year

≈ 7606 USD / year

Living costs

Normal

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Normal

Funding

Scholarships Information

Available Scholarships

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