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Overview
The goal of this Master Program in Data Driven Marketing - Marketing Intelligence from NOVA IMS is to train technical staff and managers to:
- Develop strategies, methods and tools of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to marketing information in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.
Key facts:
This program is offered in two formats:
- Working Hours: it is aimed at young graduates and professionals to study in full time;
- After working hours: it is particularly aimed at professionals who intend to make their studies compatible withtheir professional activity.
Programme Structure
Courses included:
- Brand Management
- Consumer Behavior Insights
- Digital Marketing & E-Commerce
- Marketing Engineering and Analytics
- Marketing Research
- Marketing Strategy and Innovation
- Research Methodologies
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
More details
June 21st to July 21st, 2022
Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Marketing Management Studies Informatics & Information Technology View 19 other Masters in Marketing in PortugalAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To enter this program, applicants must meet the following requirements:
- Hold a bachelor’s degree in a compatible field
- Be proficient in English (spoken and written).
Tuition Fee
To alway see correct tuition fees
-
International
3100 EUR/yearTuition FeeBased on the tuition of 6200 EUR for the full programme during 24 months. -
EU/EEA
3100 EUR/yearTuition FeeBased on the tuition of 6200 EUR for the full programme during 24 months.
The tuition fee is €6.200, of which €4.200 corresponds to the curricular component (1st year) and €2.000 for the development of final work (2nd year).
Living costs for Lisbon
630 - 1123 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
- Financial discount:
- A single payment: a 5% discount on the payable amount;
- Two installments: a 2,5% discount on the payable amount.
- NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
- Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
- Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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