Overview

Smith’s Master of Science in Marketing Analytics (MSMA) program offered by University of Maryland positions you to excel in business roles requiring knowledge in strategic marketing and back-end data analysis. Our program addresses the growing need for experts who can help companies identify what products and services your customer's desire, how much they are willing to pay for it, and how to keep them engaged. We'll position you to provide intelligent solutions relevant to companies appealing to individual consumers or other businesses.

Our students use their statistical and programming knowledge to analyze consumer data. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities.

Key Topics Explored

Artificial intelligence
Consumer analysis
Customer relationship marketing
Marketing analysis tools for problem-solving
Machine learning
Market forecasting

Market-based management

Potential job titles

Brand Analyst
Business Intelligence Analyst
Consumer Insights Analyst
Data Scientist
Digital Campaign Analyst
Marketing Analyst
Social media Analyst
Web Analytics Manager

Programme Structure

Courses included:

Marketing Strategy

Customer Analytics
Advanced Marketing Analytics
Statistical Programming
Business Policies and Ethics
Marketing Research and Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-04-01 00:00:00 , National
- Apply before 2027-03-14 00:00:00 , International

More details

Applications will be reviewed on a rolling basis after April 1.

Language

English

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IELTS

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Credits

30 SCH

Delivered

On Campus

Campus Location

College Park, United States

Disciplines

Marketing Data Analytics View 395 other Masters in Data Analytics in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All applications require the following:

$75 application fee
Essay articulating your qualifications and interest in the program
Current professional résumé
One letter of recommendation
Official transcripts from each college or university you have attended

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

56340 USD / year

≈ 56340 USD / year
Out-of-State

56340 USD / year

≈ 56340 USD / year
Domestic

Applies to you

In-State

26340 USD / year

≈ 26340 USD / year

Living costs

College Park

United States

1676 - 2838 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

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Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Topics Explored

Potential job titles

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

College Park

Financing

Funding

Scholarships Information

Available Scholarships

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