Overview

This master's degree in Marketing Analytics and Insights by Wright State University will equip you to meet that demand for managers and specialists skilled in marketing analytics.

Key facts

In the next few years, there will be a shortfall of 1.5 million data-literate managers in the U.S. alone, according to a McKinsey report.

Businesses and organizations are devoting larger shares of their budgets to analytics to compete in tough environments.

Careers

Data analyst/data scientist

Business analyst or consultant

Marketing analyst

Digital marketing analyst

Programme Structure

Course include:

Marketing Research and Analysis
Marketing Analytics
Marketing Analytics: Tools and Insights
Marketing Analytics: Big Data and Predictions
MS in Marketing Capstone

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-06-30 00:00:00 , International

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

IELTS & PTE Test Preparation

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Credits

30 SCH

Delivered

On Campus

Campus Location

Dayton, United States

Disciplines

Marketing View 273 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A four-year bachelor's degree from an accredited college or university. Your bachelor's degree does not have to be in business.

A good academic foundation for graduate study as reflected in the applicant's cumulative undergraduate* grade point average (GPA) on a four-point scale. Applicants who have successfully completed an American graduate degree (or equivalent international graduate degree as determined by international admissions), will be reviewed based on cumulative graduate GPA.

Submit an application to the Graduate School for the M.B.A. program.

Pay the $40 nonrefundable application fee for the Graduate School M.B.A. application. If applying online, you will be asked for your credit card information. For additional ways to pay, please contact the Graduate School.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27800 USD / year

≈ 27800 USD / year
Out-of-State

27800 USD / year

≈ 27800 USD / year
Domestic

Applies to you

In-State

17312 USD / year

≈ 17312 USD / year

Living costs

Dayton

United States

880 - 1352 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Insights.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dayton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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