Overview

Key facts

This master's degree in Marketing Analytics and Insights by Wright State University will equip you to meet that demand for managers and specialists skilled in marketing analytics.
In the next few years, there will be a shortfall of 1.5 million data-literate managers in the U.S. alone, according to a McKinsey report.

Businesses and organizations are devoting larger shares of their budgets to analytics to compete in tough environments.

Our graduates work as a:

Data analyst/data scientist
Business analyst or consultant
Marketing analyst
Digital marketing analyst

Programme Structure

Course include:

Marketing Research and Analysis
Marketing Analytics
Marketing Analytics: Tools and Insights
Marketing Analytics: Big Data and Predictions
MS in Marketing Capstone

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-04-30 00:00:00 , International

Language

English

Duolingo English Test

120

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Dayton, United States

Disciplines

Marketing View 274 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A four-year bachelor's degree from an accredited college or university. Your bachelor's degree does not have to be in business.

A good academic foundation for graduate study as reflected in the applicant's cumulative undergraduate* grade point average (GPA) on a four-point scale. Applicants who have successfully completed an American graduate degree (or equivalent international graduate degree as determined by international admissions), will be reviewed based on cumulative graduate GPA.

Submit an application to the Graduate School for the M.B.A. program.

Pay the $40 nonrefundable application fee for the Graduate School M.B.A. application. If applying online, you will be asked for your credit card information. For additional ways to pay, please contact the Graduate School.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26868 USD / year

≈ 26868 USD / year
Out-of-State

26868 USD / year

≈ 26868 USD / year
Domestic

Applies to you

In-State

16880 USD / year

≈ 16880 USD / year

Living costs

Dayton

United States

880 - 1352 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Insights.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dayton

Funding

Scholarships Information

Available Scholarships

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