Overview
Upon completion of the Marketing - Marketing Research and Analytics Online master's program at Southern New Hampshire University, you'll be able to recommend strategies for modifying products and services based on your analysis and interpretation of collected consumer behavior data.
And, while using this data in the present is useful to any employer, you'll also be able to forecast future trends, skills that will set you apart from other job candidates
Key Features
- If you could spend hours looking at numbers determined to understand what they mean and how they could impact consumer behavior, consider this an excellent career path for you. In this concentration, you'll gain the knowledge to work in a variety of roles, including as a data analyst, advertising and marketing manager, cost estimator, economist, operations research analyst and survey researcher.
- Brands and organizations are always looking to better understand consumer behavior and optimize strategies to garner more positive results, so it's no surprise that job growth in this area is strong. According to the U.S. Bureau of Labor Statistics, employment of market research analysts is projected to grow 19% through 2031, much faster than the average for all occupations, and the median annual wage for market research analysts was $63,920 in May 2021.
Programme Structure
Courses include:
- Quantitative Analysis for Decision Making
- Market Research
- Websites and Search Engine Marketing/ Search Engine Optimization
- Advanced Marketing Research and Analytics (Capstone)
- Marketing Strategies
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
Language
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
Delivered
Campus Location
- Manchester, United States
Disciplines
Marketing View 147 other Masters in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- Completed free application.
- Undergraduate transcripts, which we can retrieve for you by submitting a transcript request form.
Tuition Fees
-
International Applies to you
Applies to youNon-residents23724 USD / year≈ 23724 USD / year - Out-of-State23724 USD / year≈ 23724 USD / year
-
Domestic
Applies to youIn-State23724 USD / year≈ 23724 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing - Marketing Research and Analytics Online.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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