Overview

Key Facts

Meeting this demand, the Shidler Master of Science in Marketing Management (MSMM) from University of Hawaii at Manoa offers a full-time, one-year program that provides students with in-depth expertise in marketing management and broadens their opportunities to work in marketing-related careers.

Starting salaries for marketing managers with Masters’ degrees are significantly higher than for BBA graduates. Furthermore, students in other fields such as psychology, health care, and communication will greatly benefit from having a MSMM. Some may be recent graduates, others more experienced professionals. Regardless of prior education and experience, upon graduation, individuals with MSMM degrees will have:

in-depth comprehension of marketing analytics and customer relationship management (CRM);

the ability to analyze and manage market and external force impacts on brand strategy;

a well-honed understanding of customer psychology and buying behavior;

appreciation of how ethical and sustainable marketing management contribute to brand success;

concrete knowledge of effective global marketing management;

solid skills regarding use of tools such as digital promotion and social media to improve brand equity.

Programme Structure

Courses included:

Data Analytics and Statistics for Business

Marketing Research/Data Analytics

Services Marketing

Advanced Marketing Management
Sales Leadership

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-05-01 00:00:00 , National
- Apply before 2026-03-01 00:00:00 , International

Language

English

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Credits

30 SCH

Delivered

On Campus

Campus Location

Honolulu, United States

Disciplines

Marketing Management View 28 other Masters in Marketing Management in United States

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Academic requirements

GPA

English requirements

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Other requirements

General requirements

To be eligible, an applicant must hold or expect to hold prior to matriculation a bachelor’s degree from a regionally accredited U.S. college or university, or an equivalent degree from a recognized non-U.S. institution of higher education.
At minimum, the applicant needs to demonstrate above average academic performance (B average, usually a 3.0 on a 1.0-4.0 scale) for undergraduate course work and for any post-baccalaureate or graduate course work. In rare cases, students who demonstrate extraordinary ability and potential to succeed, yet do not quite meet minimum GPA requirements, may be reconsidered for admission upon the strong recommendation and advocacy of the graduate program. Graduate Division makes the final admissions decision. Because the number of qualified applicants exceeds the number of spaces available, admission is competitive. Meeting minimum admissions standards does not guarantee admission.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Hawaii at Manoa and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

21288 USD/year

Tuition Fee

Based on the tuition of 10644 USD per semester during 12 months.
National

21288 USD/year

Tuition Fee

Based on the tuition of 10644 USD per semester during 12 months.
In-State

21288 USD/year

Tuition Fee

Based on the tuition of 10644 USD per semester during 12 months.

Living costs for Honolulu

1640 - 2500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing Loans for studying in the USA & Canada - no co-signer or credit check!

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DISCLAIMER – Subject to credit approval, loans are made by Bank of Lake Mills or MPOWER Financing, PBC. Bank of Lake Mills does not have an ownership interest in MPOWER Financing. Neither MPOWER Financing nor Bank of Lake Mills is affiliated with the school you attended or are attending. Bank of Lake Mills is Member FDIC. None of the information contained in this website constitutes a recommendation, solicitation or offer by MPOWER Financing or its affiliates to buy or sell any securities or other financial instruments or other assets or provide any investment advice or service. 2022 © MPOWER Financing, Public Benefit Corporation NMLS ID #1233542. 1101 Connecticut Ave NW Suite 900, Washington, DC 20036

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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