Overview

The curriculum of the Master of Science in Marketing and Retail Science from New York University has both the aspects of the foundations of marketing management, as well as the characteristics of the new marketing environment noted above. As a result, the program includes foundational courses in marketing such as Consumer Behavior, Branding, and others that every marketing manager is required to have. In addition, there are courses in Marketing Analytics, New Retail Technology, Digital Marketing, Data-Driven Decision Making, and others that will enable the student to excel in the new data and the analytical era of marketing and retailing. The curriculum is designed to incorporate elements specific to the Chinese and Asian markets. The program culminates with a semester-long experiential learning capstone course, which pairs students with leading companies to address a real business problem.

Our program leverages the strong intellectual and instructional resources of NYU Stern and NYU Shanghai. Students will have the opportunity to learn from faculty who are excellent instructors and cutting-edge researchers and to interact with practitioners who are experienced marketers and successful business leaders in the new era.

Learning objectives

Skilled at gathering and analyzing information for use in making marketing decisions.
Prepared to be effective marketing managers with strong decision-making skills.
To be a strong communicator and have the ability to work effectively on a team.

Programme Structure

Courses included:

Business Communication

Statistics and Data Analysis

Marketing Management

Data-Driven Decision-Making

Pricing
Consumer Behavior

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-05-19 00:00:00
- Apply before 2027-01-31 00:00:00

Language

English

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Credits

36 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Retail Management View 276 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

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PTE Academic

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IELTS

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Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

If your original transcript is not in English and the institution provides an English translation of the original transcript, please also include it in the scanned copy.
If the submitted transcript(s) and/or official supporting document(s) do not include your cumulative GPA/GPA or the institute grading system and/or GPA scale, you are required to submit post-secondary credentials to World Education Services, Inc.(WES), for a course-by-course evaluation for admission consideration, and the report should be included in your application.
If your original transcript is not in English and the institution does not provide an English translation of the original transcript, in addition to uploading the scanned copy of your original transcript, you are also required to submit the WES report.
If you received your bachelor's degree from a dual degree program, you are required to submit transcripts from all relevant universities.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

88876 USD / year

≈ 88876 USD / year
Out-of-State

88876 USD / year

≈ 88876 USD / year
Domestic

Applies to you

In-State

88876 USD / year

≈ 88876 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Retail Science.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Learning objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Financing

Funding

Scholarships Information

Available Scholarships

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