Overview

Be prepared to take the lead in marketing the next tech innovation. Partner with product managers in engineering, software development, and other areas to market emerging tech products. Hear from alumni with experience at top companies like Google, Intuit, and Meta on how this specialization will prepare you to make your mark in the tech space. Join the Marketing - Technology Product Marketing program from University of Wisconsin Madison.

Common career paths

Technology product marketing roles
B2B marketing positions

Common job titles

Product Marketing Manager
Tech Product Marketer
Lifecycle Marketing Manager

Programme Structure

Courses included:

MBA Core
Marketing Research
Marketing Analytics

Tech Product Marketing Management

Current Topics in Marketing
Data Technology

Experiments & Causal Methods

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-04-10 00:00:00 , International
- Apply before 2026-06-03 00:00:00 , National

Language

English

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Marketing Information Technology (IT) View 274 other Masters in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s degree from an approved (accredited) institution is required.
International applicants are required to have the equivalent of a four-year U.S. bachelor’s degree.

You can submit your application with unofficial transcripts; certified copies of transcripts from your degree institution are required once admitted.

Preparation is essential to get a good GMAT score. Statistics from the Graduate Management Admission Council (GMAC) confirm a study hours/score correlation.
A Graduate Management Admissions Test (GMAT) score is preferred. The test should be taken within five years of the term for which you are applying.
A Graduate Record Examination (GRE) score will also be accepted. Please direct the testing service to forward your test results to the University of Wisconsin–Madison (institution code: 1846).
We look for students with strong verbal and quantitative skills, however there is no minimum score requirement for the GMAT or GRE.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

53090 USD / year

≈ 53090 USD / year
Out-of-State

53090 USD / year

≈ 53090 USD / year
Domestic

Applies to you

In-State

29442 USD / year

≈ 29442 USD / year

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing - Technology Product Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Common career paths

Common job titles

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Madison

Financing

Funding

Scholarships Information

Available Scholarships

Our partners