Overview

TheMSc Strategic Marketing with Digital Media Management (Experiential Learning) programme from University of Hertfordshire offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. 

You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. 

Key facts

You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions.

There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

Designed for: 

graduates who have an undergraduate degree in marketing and want to specialize further while focused on digital media management

graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on digital media management.

marketing professionals who want to specialize even further within the discipline of digital media management

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Programme Structure

Courses include:

Integrated Marketing Communications

Strategic Customer Management

Contemporary Marketing

Entrepreneurial Marketing

The Digital Marketing Toolbox

Digital Leadership: Disruptive Innovation & Transformation

Data Driven Marketing

Effective Marketing Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Apply anytime.

More details

You can apply up until the course starts. Places are allocated on a first-come, first-served basis. If course is full we close the intake for that semester

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hatfield, United Kingdom

Disciplines

Media Management Digital Marketing Marketing Management View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

GCSE English language grade A-C

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 GBP / year

≈ 20950 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16505 GBP / year

≈ 16505 GBP / year

Additional Details

EU Students

£20950

Living costs

Hatfield

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing with Digital Media Management (Experiential Learning).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key facts

Designed for:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Hatfield

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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