Overview
The Marketing program from Westcliff University emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
Program Learning Outcomes
- Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
- Have the ability to assess test marketing concepts and evaluate their application in marketing research.
- Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.
Programme Structure
Courses include:
- Marketing Management
- Consumer Behavior
- Electronic Commerce Marketing Management
- Market Research
- Entrepreneurial Marketing
Key information
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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Language
Credits
Delivered
Disciplines
Marketing Digital Marketing Marketing Management View 187 other Masters in Digital Marketing in United StatesAcademic requirements
English requirements
Other requirements
General requirements
- Minimum GPA requirement for graduate/postgraduate programs: 2.50 or greater
- A bachelor’s degree
Tuition Fee
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International
9120 USD/fullTuition FeeBased on the tuition of 9120 USD for the full programme -
National
8820 USD/fullTuition FeeBased on the tuition of 8820 USD for the full programme
Living costs for Irvine
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.