Overview

About Marketing at George Washington University

The program exposes students to modern theories and research in consumer behavior, research methodology and analytics, advertising and sales promotion, digital technologies, and the technologies of artificial intelligence and automated marketing. Marketing department courses emphasize an experiential learning pedagogy so that students develop strong problem solving and integration skills. The courses integrate theory, method and applications. They emphasize the collection, organization and processing of consumer and marketing data, new analytic methodologies, and the impact of social media and new product and service technologies. Marketing is an exciting and dynamic field, and the MSM reflects this.

Programme Structure

Courses include:

Buyer Behavior

Marketing Research

Advertising and Marketing Communications Strategy

Integrated Marketing Communication

Digital Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00

Apply anytime.
Starting 2027-01-13 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Washington, D. C., United States

Disciplines

Marketing View 275 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit an Application
Submit a Writing Supplement (Optional)
Send Official Transcripts
Send Optional Test Scores
Demonstrate English Language Proficiency
Submit a School Report
Submit a Letter of Recommendation
Complete a Financial Certificate
Submit a Portfolio (Corcoran Only)
Send Optional Documents
Check Your Application Status

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

62280 USD / year

≈ 62280 USD / year
Out-of-State

62280 USD / year

≈ 62280 USD / year
Domestic

Applies to you

In-State

62280 USD / year

≈ 62280 USD / year

Living costs

Washington, D. C.

United States

1705 - 2975 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

About Marketing at George Washington University

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Washington, D. C.

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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