Overview

The Marketing programme at George Washington University provides a sophisticated framework for understanding how to influence consumer behaviour and guide brand innovation. Students engage with a curriculum that blends traditional marketing management with the latest advancements in digital technology and artificial intelligence.

This degree focuses on the experiential side of education, ensuring that graduates are prepared to design organisational identities and manage complex customer experiences. The curriculum is structured to help students master the art of measuring and segmenting communication strategies across various modern channels.

Why Marketing at George Washington University?

The GW School of Business is recognised for its forward-thinking approach to the digital revolution, providing students with the resources needed to understand global audiences. The institution offers a unique environment where academic theory meets practical application in the heart of a major global hub.

Students benefit from a diverse learning community and access to expert faculty members who are leaders in the field of marketing research and strategy. The programme is specifically designed to address the future of the industry, incorporating machine learning and automated marketing solutions into its core teaching.

Tuition Fee Breakdown

International fee: USD 2076 per credit
National fee: USD 2076 per credit
Local fee: USD 2076 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of 30 credits, split between core requirements and elective choices to suit professional goals. Modules may include:

Buyer Behavior
Marketing Research
Advertising and Marketing Communications Strategy
Integrated Marketing Communication
Digital Marketing in the Age of AI
Marketing
Marketing of Services
Professional Selling in Technology and Luxury Markets
Product Management
Strategic Brand Management
Marketing Strategy
Dynamic Pricing Strategy
Digital Marketing Analytics
Marketing Decision Analytics
Artificial Intelligence and Machine Learning for Marketing Automation
Marketing Relational Databases and Customer Relationship Management
Special Topics

Careers with Marketing

Graduates are equipped to take on leadership roles in brand management, digital strategy, and market analysis across various sectors. The programme prepares individuals for careers in technology, luxury markets, and global consultancy firms where data-driven decision-making is essential.

The focus on artificial intelligence and marketing automation ensures that alumni remain competitive in a rapidly evolving job market. Potential roles include product manager, marketing analyst, and strategic brand consultant within international organisations and innovative startups.

Programme Structure

Courses include:

Buyer Behavior

Marketing Research

Advertising and Marketing Communications Strategy

Integrated Marketing Communication

Digital Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00

Apply anytime.
Starting 2027-01-13 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus

Campus Location

Washington, D. C., United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit an Application
Submit a Writing Supplement (Optional)
Send Official Transcripts
Send Optional Test Scores
Demonstrate English Language Proficiency
Submit a School Report
Submit a Letter of Recommendation
Complete a Financial Certificate
Submit a Portfolio (Corcoran Only)
Send Optional Documents
Check Your Application Status

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

62280 USD / year

≈ 62280 USD / year
Out-of-State

62280 USD / year

≈ 62280 USD / year
Domestic

Applies to you

In-State

62280 USD / year

≈ 62280 USD / year

Living costs

Washington, D. C.

United States

1705 - 2975 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Marketing

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About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Washington, D. C.

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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