Overview
By embarking on this dual degree program, students will graduate with two degrees: an MSM and an MBA. The Business Administration and Marketing (Dual Degree) master offered at George Washington University combines foundational business knowledge with advanced marketing concepts, providing students with the skills to understand consumerism, develop strategic marketing initiatives, and lead organizations in an increasingly data-driven and digitally connected business environment.
Key Features
The dual degree program offers an integrated curriculum that combines core principles of marketing with general management and business training. Students develop expertise in areas such as marketing strategy, consumer behavior, brand management, digital marketing, and marketing analytics while building the broader leadership management and decision-making skills developed through the MBA.
Through experiential learning opportunities, including client-based projects, case studies, and simulations, students can apply these concepts to real-world challenges while gaining exposure to emerging areas of marketing such as market technologies and the ethical use of artificial intelligence.
Programme Structure
Courses include:
- Business Essentials for Dynamic Markets
- Financial Accounting
- Accounting for Internal Decision Making
- Buyer Behavior
- Marketing Research
- AI Applications in Marketing
- Marketing Relational Databases and Customer Relationship Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
Delivered
Campus Location
- Washington, D. C., United States
Disciplines
Business Administration Marketing View 273 other Masters in Marketing in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- Resume
- Statement of Purpose/Essay
- Applicants are required to upload and submit copies of transcripts from all undergraduate and graduate institutions attended, whether or not the program was completed or the credit appears as a transfer credit on another transcript
- Letters of Recommendation
Tuition Fees
-
International Applies to you
Applies to youNon-residents95496 USD / year≈ 95496 USD / year - Out-of-State95496 USD / year≈ 95496 USD / year
-
Domestic
Applies to youIn-State95496 USD / year≈ 95496 USD / year
Living costs
Washington, D. C.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.
- Flexible loans from US$2,001 to US$100,000
- Fixed interest rates -- no inflation surprises
- No upfront fees or prepayment penalties
- Accepted at 500+ universities across the U.S. & Canada
- 100% online application -- instant conditional offer
- Free visa & career support through our Path2Success program
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Business Administration and Marketing (Dual Degree).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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